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Paid Social Specialist
Excellent opportunity to join Betsson Group as our new Paid Social Specialist!
THE CHALLENGE
We are looking for a professional with a relevant experience in managing advertising campaigns on social media (mainly, but not only, Facebook/Instagram, X, Snapchat), who will manage the daily activities on our ad accounts (including campaign setup and optimisation, budget management, account whitelisting and other tasks/workflows) as well as the communication with internal and external stakeholders. You will proactively explore trends and activities in the gaming industry which could inspire the Group’s strategy for Paid Social.
- Manage and execute/supervise paid social media activities and customer acquisition/retention efforts together with the Central Marketing team, the Regional teams and external suppliers.
- Support the Paid Social Manager on the execution of the quarterly plans across different platforms, always in alignment with the Regional marketing strategy and targets.
- Work together with the Content and Social Media team to create and suggest conversion-driven content and/or outsource the creation effectively.
- Support Regional Content specialist in the design and creation of high-quality and effective paid Social Media ads, including images/videos from existing templates and post copy.
- Support Regions in extensive A/B testing of creatives and audiences on our Social Media ads, to grant the best campaign optimization on each step of the customer funnel (branding, prospecting, retargeting).
- Monitor and review existing paid social activities, procedures and workflows on a daily basis, constantly being in touch with the Regional teams and the external suppliers.
- Take over the creation of periodical reports to be shared and discussed with internal stakeholders during our weekly/bi-weekly catch-ups.
- Take care of budget management on the accounts on a regular basis, suggesting tactics (always in alignment with our PS Manager) aimed to reach an optimal spend vs budget.
- Keep alignment with the activities of the other Biddable Teams (PPC & Programmatic) on their channels.
- At least 4 years of hands-on ads management experience (Mandatory: Meta; optional: X, Snapchat)
- At least 2 years of experience in the Gaming industry
- Bachelor’s degree in marketing or equivalent (optional)
CHALLENGE ACCEPTED?
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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