Advertising Guidelines for
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Advertising Guidelines for Your Job Board

Enhancing Your Job Adverts to Attract Top Talent

Competition for talent is becoming increasingly intense. As an employer, it is crucial to optimise your job advertisements to stand out from the crowd and attract the best candidates for your organisation. Our research shows that by following these advertising guidelines, you can increase the quality and quantity of applications you receive.

  1. Crafting an Appealing Job Title

One of the primary factors influencing the number of views your job advert receives is the job title itself. To ensure your ad reaches the right audience, consider the following:

  1. Structuring Your Job Description

A well-structured job description is essential for capturing the attention of potential candidates. Consider incorporating the following elements:

  1. Salary & Rewards Information

Providing salary information is crucial for the success of your job advert. 70% of candidates are often motivated by competitive compensation packages. Consider the following points:

  1. Showcasing Your Company

Your company's image plays a vital role in attracting candidates. Consider the following:

  1. Stay Legal

To ensure your job advert complies with legal requirements and ethical standards, consider the following:

By adhering to these advertising guidelines, you can enhance the quality and appeal of your job advertisements, making them more effective in attracting top talent. Remember, a well-written and strategically designed job advert can significantly impact the number of qualified applications you receive, ultimately leading to better hiring outcomes for your company.