Marketing Manager

Our client who specializes in the FMCG industry is looking for a Marketing Manager. Your roles and responsibilities will include: 

• Develop and implement comprehensive marketing strategies to promote shops, brands, and products, ensuring alignment with business goals
• Plan and execute marketing campaigns across various channels, including traditional advertising, digital platforms, social media, email marketing, and in-store promotions
• Manage the company’s public relations strategy and coordinate a PR communication calendar with the marketing agency, as needed
• Brief agencies on brand guidelines for creative concepts, including designs, social media content, and radio scripts
• Provide input on the development of marketing materials such as scripts, concepts, and storyboards in line with brand guidelines.
• Lead the creation and implementation of BTL (Below The Line) trade marketing materials
• Oversee the digital and social media strategies to maintain a strong market presence
• Manage the company’s and third-party online shopping platforms, including strategy and execution
• Conduct market research, analyze consumer trends and competitor activity to identify growth opportunities
• Collaborate with teams across product management, operations, and merchandising to ensure effective communication and execution of marketing initiatives
• Manage the marketing budget, ensuring efficient use of resources and monitoring the return on investment (ROI)
• Use data analytics to evaluate campaign performance and recommend improvements
• Build strong relationships with media partners, advertising agencies, and external vendors to leverage promotional opportunities
• Monitor market trends, customer feedback, and industry shifts to adjust marketing strategies accordingly
• Stay current with industry best practices, new marketing technologies, and regulations to ensure compliance and innovation
• Perform other duties related to the role as required
• Manage social media channels to increase market share

• Previous experience in a similar industry or a senior level is a must
• Fluent in English and Maltese
• Ability to work alone or in a team as needed

• Degree level of education in Marketing would be an asset