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Marketing Manager
This job is closed and no longer accepting applications.
Our client who specializes in the FMCG industry is looking for a Marketing Manager. Your roles and responsibilities will include:
- Develop and implement comprehensive marketing strategies to promote shops, brands, and products, ensuring alignment with business goals
- Plan and execute marketing campaigns across various channels, including traditional advertising, digital platforms, social media, email marketing, and in-store promotions
- Manage the company’s public relations strategy and coordinate a PR communication calendar with the marketing agency, as needed
- Brief agencies on brand guidelines for creative concepts, including designs, social media content, and radio scripts
- Provide input on the development of marketing materials such as scripts, concepts, and storyboards in line with brand guidelines.
- Lead the creation and implementation of BTL (Below The Line) trade marketing materials
- Oversee the digital and social media strategies to maintain a strong market presence
- Manage the company’s and third-party online shopping platforms, including strategy and execution
- Conduct market research, analyze consumer trends and competitor activity to identify growth opportunities
- Collaborate with teams across product management, operations, and merchandising to ensure effective communication and execution of marketing initiatives
- Manage the marketing budget, ensuring efficient use of resources and monitoring the return on investment (ROI)
- Use data analytics to evaluate campaign performance and recommend improvements
- Build strong relationships with media partners, advertising agencies, and external vendors to leverage promotional opportunities
- Monitor market trends, customer feedback, and industry shifts to adjust marketing strategies accordingly
- Stay current with industry best practices, new marketing technologies, and regulations to ensure compliance and innovation
- Perform other duties related to the role as required
- Manage social media channels to increase market share
- Previous experience in a similar industry or a senior level is a must
- Fluent in English and Maltese
- Ability to work alone or in a team as needed
- Degree level of education in Marketing would be an asset
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€40,000 / year
Salary
Full Time
Job Type
Intermediate (1-3 years)
Experience Level
Creative & Design
Category
Fast Moving Consumer Goods (FMCG)
Industry
Designer/Draughtsperson
Trends Manufacturing Ltd, South of Malta
