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Sportsbook & CRM Coordinator - Italy
Do you have a passion for delivering the right message, to the right customers at the right time? Are hungry to learn and develop and feel like you are ready to take the next step in your career? Then the opportunity to join our Malta office as our new CRM coordinator Italian Speaking could be interesting for you!
The challenge:As a CRM Coordinator, you will be responsible of the execution of the promotional plans for StarCasino.it, ensuring that the requested quality and timelines of the deliverables are respected and that the best user experience is guaranteed. Furthermore, you are responsible for monitoring the campaigns’ data, analysing the results, recommending improvements and new approaches to enhance the effectiveness of the CRM strategy. .
A flavour of what you will be doing:- Assist the CRM Manager on the creation of compelling promotions and communications on a day-to-day basis. From idea generation, planning and briefing to evaluation, reporting & optimizing.
- Collaborate with Gaming teams to come up with compelling, locally relevant campaigns focused on retaining, reactivating and acquiring new players.
- Assist with promotional content, banner planning, newsletter and other promotional material for both onsite and digital media.
- Use CRM tools at your disposal to coordinate a multi-channel communication strategy.
- Constantly evaluate your campaigns, take a “plan, implement, measure and improve” approach in order to improve campaign efficiency.
- Build & automate lifecycle communications in collaboration with the scope of decreasing churn and enhancing player engagement
- Pulling and organising segmentation lists to prepare for execution of campaigns
- Write copy, set-up communications and send them out through CRM channels across the customer life-cycle
- Test the quality and user journeys of CRM Campaigns
- Support Customer Service being a direct point for escalations.
- Gathering competitor insights and gap analysis
- Native level written and spoken Italian
- 2+ years experience in online gaming
- 1+ year experience in the CRM field
- Italian mother tongue
- Proficient in English
- Proficient user of Excel and Office package in general
- Passionate for sports and casino
- Good understanding of Italian Market
- Knowledge of digital copywriting techniques and content creation
- Html
- Previous experience with CRM tools (Marketing Cloud/ET)
- Understanding of iGaming environment
- Experience producing detailed briefs
- Have an interest in e-commerce, and new on-line advertising trends and techniques
CHALLENGE ACCEPTED?
If you are interested to learn more, please apply with your CV in English.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
