Director of Sales

Core Sales and Strategic Responsibilities

• Develop and implement overall sales strategies and annual budgets, ensuring alignment with the hotel's goals.
• Regularly forecast performance, analyze results, and adjust strategies as needed.
• Set targets and objectives for the sales team while fostering collaboration across departments.
• Identify new revenue opportunities, monitor market trends, and track competitor performance.
• Provide pricing strategy support and approve sales expenditures.
• Maintain and grow the hotel’s client database.

Team Leadership and Operations

• Build and lead effective teams through communication, training, and motivation.
• Conduct appraisals, manage holiday planning, and ensure the team has the necessary tools to succeed.
• Organize and lead sales meetings and evaluate the team’s performance regularly.
• Monitor the execution of sales strategies and develop learning points from past performance.

Revenue and Performance Monitoring

• Oversee selling strategies and adjust as necessary to maximize revenue.
• Optimize digital revenue through campaigns (e.g., GDS, SEO).
• Identify high and low availability periods to adapt sales approaches proactively.
• Monitor competitor strategies and adjust the hotel's positioning accordingly.

Conference and Events

• Implement and review selling strategies for events.
• Track conversion rates and mystery shop results, taking corrective action when necessary.

Health, Safety, and Confidentiality

• Maintain strict confidentiality of sensitive information regarding the hotel, guests, and employees.
• Comply with all health and safety regulations, reporting any hazards, defects, or incidents promptly.
• Attend mandatory training in Fire, Health, and Safety protocols.
• This role ensures the hotel's revenue goals are met through innovative strategies, strong team leadership, and a commitment to excellence in sales and safety standards.

• Relevant educational qualification
• Great leadership skills
• Excellent communication & organisational skills

• Previous experience in a similar role for at least 3 years.
• Previous experience in a luxury hotel setting