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Performance & Digital Marketing Manager
We are seeking a dynamic, results-driven Performance and Digital Marketing Manager. You will be the go-to expert for driving and understanding marketing performance across online and offline communication channels. You’ll be reporting into a senior manager, you’ll often be sharing your reports and insights with the CEO and CCO, so you’ll need to be comfortable interacting with people at all levels. If you know digital marketing inside out, have a knack for data and a strategic mindset, we want to hear from you!
Key responsibilities:
- Work with the Brand and Communications team to drive media efficiency across all communication channels.
- Manage budget for digital marketing and market research to meet agreed objectives, ensuring optimal use of resources.
- Set up and continuously optimise online campaigns, including SEM, for maximum efficiency and performance in Malta and international markets.
- Setting up SEO audits, working closely with the website and content teams to build on SEO strategy.
- Commission and analyse market research necessary to understand offline channel performance and customer sentiment, aligning with marketing objectives.
- Analyse and report cross-channel performance data with actionable recommendations to enhance campaign outcomes.
Job requirements:
- Extensive experience with social media platforms, PPC, SEM, and other digital campaigns.
- Strong business acumen with the ability to develop, analyse, and present data and insights effectively.
- Proficient in setting up and interpreting online and offline market research, with a talent for distilling actionable insights.
- Commitment to making data-driven recommendations with significant business impact.
- Skilled in using analytical, website tracking and visualisation tools.
Melita Ltd:
At Melita, we help people stay connected with the most technologically advanced telecommunication services around. We started back in 1992, and today we set the standard for digital technologies in Malta, providing services to more than 75% of Maltese households and an ever-growing number of businesses. As our name suggests, we’re rooted in Malta, but with international shareholders and operations in Italy and Germany, we have an outlook that goes beyond Maltese shores, an outlook that’s reflected in our culture and our team.
