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Marketing Manager
Job Summary: Development of the MARKETING PLAN of the hotel according to the brand vision and in collaboration with the MARKETING PARTNER, focusing on positioning the hotel in local and international markets. Also, this position is responsible in the implementation of the hotel’s cultural and gastronomic activities calendar, which is the content platform to carry out a communication, sales and public relations strategy in the luxury & lifesytle strategy.
Duties & Responsibilities:
- Creation and upkeep of the hotel Press Kit, so that it is always updated with melia.com’s latest novelties.
- Management of all requests from the press, influencers and creatives.
- Daily communication with the PR and social media agencies to disseminate all the activations that take place in the hotel.
- Creation the RFPs for the hotel's SOCIAL MEDIA agency.
- Attendance to the monthly meetings, together with the MARKETING PARTNER and brand team, to ensure the hotel follows the brand guidelines.
- Review of weekly calendars to ensure content meets brand standards for image and tone of voice. Supervision of the content led by the local agency and proposal of new ideas related to the latest tendencies for the local market.
- Selection and approval of influencers’ stays together with the SOCIAL MEDIA & PR team.
- Search/ creation of social touchpoints (eg: IG photo opportunity) at each hotel, so that every client becomes a fan of both the hotel and brand’s profiles and use our hashtags to increase participation.
- Contact person for the hotel PARTNERSHIPS, to make sure they comply with the bases agreed in the hotel's marketing plan.
- Creates F&B Marketing Plan (when the outlets is a strategic and key outlet).
- Creates F&B Identity.
- Create synergies in communication with the F&B operator and the Brand.
- Identifying partners opportunities (live music, DJs, etc.) and coordinating events in collaboration with the F&B director/Guest Experience.
- Attending key guests, VIP’s, press and Influencers.
- Organization, coordination and selection of all material for editorial /product photoshoots & video shoots.
- Physical attendance to hotel video and photoshoots.
- Ensuring a correct usage of this content throughout all channels and contact points of the organization, so that it is always available for anyone who might need it.
- Supervision and organization of styling, atrezzo, communication of hotel needs, etc. This will be carefully reviewed together with the marketing partner, to ensure it is aligned with the brand standards.
What are we looking for?
The ideal candidate must have:
- Three to fours years of experience in MICE and Corporate Sales, preferably in a 5-star hospitality setting.
- Strong selling and negotiating skills.
- A results-driven approach to achieving tasks and objectives. Must be a team player and have good verbal and written communication skills in both English and Maltese.
Meliá Hotels International is unique among the 20 largest international hotel groups in having an origin in leisure and the ideal size to combine exceptional hospitality with management that is efficient and close to its stakeholders. All of this, along with our Spanish warmth and passion, makes us distinct and different. At Meliá Hotels International you are the protagonist. The combination of your talent and your passion with our desire to grow by your side has no limits. Together, we will step forward with the strength of a great company. Together, we’ll turn the future into an amazing story. We are an equal-opportunity employer and value diversity. We do not discriminate on the basis of disability, race, religion, age, or any other basis protected under federal, state, or local laws. We believe that diversity and inclusion among our teammates are critical to our success as a global company.
