Marketing Manager - Marketing & PR jobs in Malta - May 2024
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Marketing Manager

BigMat Malta , Central Malta

Published on 31 Aug 2023

Expired on 30 Sep 2023


POSITION SUMMARY:
BigMat is looking for a Marketing Manager who will be responsible for developing and implementing marketing strategies to promote a company's products or services. If you have a strong background in Marketing and E-commerce and have experience within the retail (and preferably within the Home Improvement and DY sectors), we would like to hear from you. 

KEY RESPONSIBILITIES:

  • Develop strategies and tactics to increase brand awareness, increase market share, drive footfall & online traffic and reach sales targets
  • Deploy successful marketing campaigns and own their implementation from ideation to execution. Campaigns must align with the store's overall business goals
  • Collaborate with cross-functional teams to gather information and content for campaigns
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Manage the store's online presence. Produce valuable and engaging content for campaigns deployed on various channels like social media and website blogs that attract and convert our target groups
  • Build strategic relationships and partners with key industry players, influencers and agencies to expand brand reach and co-promote products
  • Prepare and monitor the marketing budget and allocate funds wisely
  • Liaise with marketing agencies for the creation of content whilst overseeing and approving marketing material before being published. Ensure brand consistency in all communication
  • Lead a team of marketers to develop and implement campaigns and achieve results
  • Manage event and activities organization, planning and coordination by liaising with store partners and suppliers
  • Ensure that in-store displays and signage align with marketing campaigns. Collaborate with visual merchandisers in setting up displays and store staff for the installation of signage
  • Monitor store layout and design to optimize customer flow and enhance the shopping experience
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyse consumer behaviour and adjust advertising campaigns accordingly.


COMPATIBILITY WITH THE COMPANY’S VALUES:

  • Possess an aptitude towards creating a safe environment for himself and others 
  • Be able to commit and provide quality to his/her line of work     
  • Strive to create a customer-driven approach      
  • Believe that teamwork makes work more efficient and leads to better productivity           
  • Show respect and integrity at the workplace and be able to work in a team
  • Believe that continuous professional development is the key to continued growth within the Company and am keen to attend training as required         
  • Cultivate a strong understanding of key social and environmental issues


EDUCATION & EXPERIENCE REQUIRED:

  • Bachelor’s degree in marketing, business, or a related field (Master's degree preferred)
  • Proven experience in marketing, preferably within a retail or consumer goods environment
  • Driving Licence B is required.


COMPETENCIES:

  • Analytical mindset with the ability to interpret data and make data-driven decisions. Analyse online analytic tools like Google Analytics, Facebook Analytics and others
  • Creative thinking and problem-solving abilities
  • Knowledge of retail trends and consumer behaviour
  • Commercial and business awareness and budget management skills
  • Knowledge of different media channels and how they operate e.g. TV, radio, press and internet
  • Proficiency in digital media (social media marketing, content management systems, email marketing builders and bulk senders)
  • Design skills and knowledge of design tools like Photoshop and Illustrator (where applicable)
  • Great organization skills with proven ability to manage projects, adhering to short and long-term goals
  • Excellent written and verbal communication skills in English (and preferably Maltese)
  • Ability to anticipate customer needs and fulfil these through various tools
  • A passion for quality and excellence in service. Having an eye for detail is a must
  • Proven leadership qualities and ability to motivate a team to achieve targets and objectives. Willingness to collaborate with all departments
  • Positive attitude and the ability to work under pressure in a hectic environment.


PHYSICAL REQUIREMENTS/WORKING CONDITIONS:

  • This role may require occasional weekend or evening work during special events or promotions
  • Frequent communication and coordination with other departments, including sales, merchandising, and customer service.

BigMat Malta:
Attard Brothers Group brought BigMat to Malta in 2015 with a superstore concept in Ta' Qali.
Attard Brothers took the franchise to a new level by extending its portfolio beyond the professional customer sector to meet the needs of home improvement and DIY needs
The store offers an exciting range of tools, ironmongery, and building materials to home goods, wall décor, crafts, gardening supplies, outdoor furniture, landscaping materials and a constant array of innovative home improvement products.


 

time
Full Time
Job Type
experience
Middle Management
Experience Level
category
Marketing & PR
Category
industry
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