Marketing Manager

POSITION SUMMARY:
BigMat is looking for a Marketing Manager who will be responsible for developing and implementing marketing strategies to promote a company's products or services. If you have a strong background in Marketing and E-commerce and have experience within the retail (and preferably within the Home Improvement and DY sectors), we would like to hear from you. 

KEY RESPONSIBILITIES:

• Develop strategies and tactics to increase brand awareness, increase market share, drive footfall & online traffic and reach sales targets
• Deploy successful marketing campaigns and own their implementation from ideation to execution. Campaigns must align with the store's overall business goals
• Collaborate with cross-functional teams to gather information and content for campaigns
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Manage the store's online presence. Produce valuable and engaging content for campaigns deployed on various channels like social media and website blogs that attract and convert our target groups
• Build strategic relationships and partners with key industry players, influencers and agencies to expand brand reach and co-promote products
• Prepare and monitor the marketing budget and allocate funds wisely
• Liaise with marketing agencies for the creation of content whilst overseeing and approving marketing material before being published. Ensure brand consistency in all communication
• Lead a team of marketers to develop and implement campaigns and achieve results
• Manage event and activities organization, planning and coordination by liaising with store partners and suppliers
• Ensure that in-store displays and signage align with marketing campaigns. Collaborate with visual merchandisers in setting up displays and store staff for the installation of signage
• Monitor store layout and design to optimize customer flow and enhance the shopping experience
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust advertising campaigns accordingly.

COMPATIBILITY WITH THE COMPANY’S VALUES:

• Possess an aptitude towards creating a safe environment for himself and others 
• Be able to commit and provide quality to his/her line of work     
• Strive to create a customer-driven approach      
• Believe that teamwork makes work more efficient and leads to better productivity           
• Show respect and integrity at the workplace and be able to work in a team
• Believe that continuous professional development is the key to continued growth within the Company and am keen to attend training as required         
• Cultivate a strong understanding of key social and environmental issues

EDUCATION & EXPERIENCE REQUIRED:

• Bachelor’s degree in marketing, business, or a related field (Master's degree preferred)
• Proven experience in marketing, preferably within a retail or consumer goods environment
• Driving Licence B is required.

COMPETENCIES:

• Analytical mindset with the ability to interpret data and make data-driven decisions. Analyse online analytic tools like Google Analytics, Facebook Analytics and others
• Creative thinking and problem-solving abilities
• Knowledge of retail trends and consumer behaviour
• Commercial and business awareness and budget management skills
• Knowledge of different media channels and how they operate e.g. TV, radio, press and internet
• Proficiency in digital media (social media marketing, content management systems, email marketing builders and bulk senders)
• Design skills and knowledge of design tools like Photoshop and Illustrator (where applicable)
• Great organization skills with proven ability to manage projects, adhering to short and long-term goals
• Excellent written and verbal communication skills in English (and preferably Maltese)
• Ability to anticipate customer needs and fulfil these through various tools
• A passion for quality and excellence in service. Having an eye for detail is a must
• Proven leadership qualities and ability to motivate a team to achieve targets and objectives. Willingness to collaborate with all departments
• Positive attitude and the ability to work under pressure in a hectic environment.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS:

• This role may require occasional weekend or evening work during special events or promotions
• Frequent communication and coordination with other departments, including sales, merchandising, and customer service.