Marketing Executive (FMCG)

We are looking for a dynamic and results-oriented professional to join our team in the fast-moving consumer goods (FMCG) sector. The ideal candidate will possess a strong understanding of marketing principles and a passion for driving brand growth and consumer engagement.

Responsibilities:
- Develop and implement effective marketing strategies to enhance brand visibility and market share.
- Conduct market research to identify consumer trends, competitive landscape, and potential growth opportunities.
- Collaborate with cross-functional teams to create and execute promotional campaigns across various channels.
- Monitor and analyze campaign performance metrics to optimize marketing efforts and achieve business objectives.
- Manage relationships with external vendors, agencies, and partners to ensure seamless execution of marketing initiatives.
- Assist in the development of marketing materials, including product packaging, advertisements, and digital content.
- Organize and participate in trade shows, events, and promotional activities to enhance brand presence.
- Provide regular reports and insights to senior management on marketing performance and market trends.

Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing within the FMCG sector, with a strong track record of successful campaigns.
- Excellent analytical skills and the ability to interpret data to inform decision-making.
- Strong communication and interpersonal skills, with the ability to work collaboratively in a team environment.
- Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
- Creative mindset with a keen eye for detail and a passion for innovation.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.