Marketing Communications Specialist

A leading importer and distributor catering FMCG industry, is looking to recruit a Marketing Communications Specialist to join their growing team. The chosen candidate will be responsible to:

• Begin with developing a comprehensive marketing strategy that aligns with the company's objectives. This strategy should be detailed, including target markets, key performance indicators (KPIs), and tactics to achieve goals;
• Plan and execute marketing campaigns, ensuring they are coordinated with sales activities for optimal impact. Collaborate closely with the sales team to align marketing and sales goals;
• Manage the marketing budget efficiently, allocating resources to campaigns and initiatives that offer the best return on investment (ROI);
• Oversee the creation of marketing materials, ensuring they align with the overall marketing plan and maintain brand consistency;
• Plan and execute promotional campaigns and content creation on all platforms, consisting of both digital and traditional, to boost brand awareness and sales, collaborating closely with the sales team, whilst analyzing the performance of these campaigns and adjusting strategies as needed;
• Maintain the company’s brand and corporate identity across all marketing materials and communications;
• Monitor the effectiveness of marketing campaigns through analytics and reporting. Use these insights to optimize future campaigns;
• Work closely with the design and product development departments, especially during product launches. Ensure seamless communication between marketing and other internal teams;
• Identify and cultivate relationships with potential strategic partners to expand the company’s marketing reach and influence;
• Organize and plan pet shows and other related events to promote the company and its offerings;
• Provide leadership and strategic guidance to drive sales and grow market share in target markets;
• Work with other departments such as Merchants, Store Operations, and Sales teams to develop and manage effective marketing programs;
• Keep informed of industry trends and emerging technologies to stay ahead of competitors and improve marketing strategies.

• Strong verbal, written, and organizational skills
• Ability to multi-task
• Must be located in Malta for minimum of 2-3 years

• Minimum of 3+ years' experience in marketing with FMCG
• Bachelor's degree or similar certification is given preference
• Proven experience in Marketing and Evens are a must