Area Digital Marketing Manager

An exciting opportunity has arisen for a self-motivated and energetic individual with a passion for digital marketing for the Corinthia St George’s Bay Peninsula and Hotel VERDI. We are looking for someone with a can-do approach, attentive to detail, customer and people-focused, an individual who is able to distinguish and relate to different characters and situations.

The candidate will be responsible to:

• Keeping abreast with the newest trends, concepts and innovations in the hospitality industry
• Ensuring the hotels’ websites are maximised to their potential and for the correct utilisation, funding and monitoring of all their activity
• Managing the hotels’ presence and activity across all digital platforms through creative strategies. Taking a proactive approach to managing digital campaigns by using the latest marketing tools
• Ensuring the hotels are embracing best practice guest technology and the development of future technological applications to provide the guest with the best possible experience
• Coordinating duties with the Digital marketing executive
• Establishing a good rapport with partners who will enhance, develop and add value to the hotels
• Developing and executing the social media strategy for the hotels’ targeting both local and international markets
• Maximising all marketing opportunities required for the hotels and creating and implementing a comprehensive and innovative marketing plan to drive revenue
• Ensuring brand integrity is kept at all times
• Swiftly responding to clients’ online demands
• Understands influencer marketing
• Coordinates photoshoots for the hotels and outlets
• Develop and implement digital marketing strategies across all channels, including social media, email, SEO/SEM, display advertising, and more
• Analyse and report on digital marketing campaigns to identify opportunities for optimization and growth
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns
• Manage and optimise marketing budgets to ensure maximum ROI
• Stay up-to-date with the latest digital marketing trends and technologies, and bring innovative ideas to the table.

The ideal candidate must possess:

• Have previous experience in a five-star hotel environment in a similar role
• Have experience in e-commerce, SEO, PPC, Email marketing and social media
• Have a bachelor’s degree in marketing or equivalent
• Possess good interpersonal and communication skills
• Be fluent in Maltese and English (verbal and written)
• Have a positive attitude and can work with minimum supervision
• Be highly organized, meticulous and able to work under pressure and adhere to deadlines
• Be conversant with all MS Office applications. (too basic) I would add:
• Familiar with the use of WordPress, Landing Pages, and CMS platforms
• Basic photo and video skills for day-to-day content creation
• Adobe Suite, Canva and other editing tools would be an asset
• Proficiency in Google Analytics, AdWords, Meta Advertising and other digital marketing tools
• Be discrete and confidential
• Portray a professional image commensurate with the values of the Company.

We offer:

• Welcoming and fun environment
• Meals on duty
• Health insurance cover
• Interesting career opportunity and professional growth.