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Director of CRM Performance & VIP
Betsson Group is seeking a senior leader to join our Global CRM & Engagement department. Reporting directly to the Director of CRM & VIP, this is a fantastic opportunity to join a passionate team of CRM enthusiasts and make a significant impact across our global operations.
This role requires strategic vision, strong leadership, and a deep understanding of customer behaviour to drive CRM and VIP initiatives across all markets.
Key ResponsibilitiesStakeholder Communication
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Provide local Managing Directors with updates on CRM and VIP performance for their market.
Strategy Alignment
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Collaborate with the Head of VIP and lifecycle leads to translate group strategy into actionable goals
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Ensure all CRM & VIP efforts align with overall group objectives
Review & Optimise
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Conduct monthly CRM & VIP business reviews with Analytics, focusing on budget investment and performance across lifecycle stages and customer segments
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Use insights to continuously improve segmentation, offers, lifecycle management, and campaign effectiveness
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Present CRM & VIP KPIs and optimisation initiatives to local Managing Directors
Automation Excellence
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Educate CRM Campaign Operations teams on the capabilities of the CRM Database Operations function
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Empower teams to leverage data and predictive models to build advanced segmentation and lifecycle automation
Audience Segmentation & Data Enhancement
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Collaborate with the Data Product and Analytics teams to enhance audience segmentation
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Support the development of machine learning models, performance dashboards, and campaign reporting tools
About You
Education
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Bachelor’s degree in a relevant field or equivalent professional experience
Experience
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10+ years in CRM and VIP, preferably within the online gaming industry
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5+ years in a senior leadership role managing cross-functional teams
Key Skills
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Strong background in CRM strategy, performance optimisation, and stakeholder communication
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Analytical mindset with the ability to turn data into actionable insights
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Exceptional communication and presentation skills
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Comfortable leading teams working with CRM Database Operations and SQL-based tools
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Collaborative, cross-functional approach to leadership
Desirable Skills
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Experience working with SQL and QlikSense is a plus
Why Join Betsson?
Life at Betsson is fast-paced, exciting, and full of opportunities to make an impact. If you thrive in a dynamic environment where innovation, ownership, and collaboration are celebrated, you’ll fit right in.
Join a diverse and multicultural team where your contributions drive real change across a global business.
Ready to lead and inspire?
Apply now and take the next exciting step in your CRM leadership journey.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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