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CRM & VIP Analyst
CRM & VIP Analyst – Unlock Customer Insights & Drive Action!
📍 Location: Malta
🔍 Are you passionate about using data to drive decisions and enhance customer experiences? Do you have a desire to learn more about the sports betting and gaming industry while applying your analytical expertise?
At Betsson Group, we are looking for a CRM & VIP Analyst who is excited to dive into data, uncover trends, and optimize player engagement across our Casino & Sports verticals. If you are eager to understand customer behavior, drive actionable insights, and collaborate with key stakeholders, this role could be the perfect fit for you!
Why Betsson?
💡 Fast-paced, data-driven decision-making environment
🎯 Opportunity to directly influence CRM & VIP strategies with data insights
📈 Career growth within a dynamic, international iGaming company
What You Bring
- 2+ years of experience in data analysis, CRM analytics, or customer insights
- A genuine passion to learn about the sports betting & gaming industry (Casino & Sports)
- Proficiency in SQL (Python is a plus)
- Experience with Power BI or similar Business Intelligence tools
- Strong ability to translate data into actionable recommendations
- A flexible, solution-oriented mindset in a fast-moving environment
- Analytical Skills: Strong ability to analyze data, identify trends, and interpret complex datasets, including analysis of CRM campaigns using statistical methods (e.g., A/B testing)
- Experience with applied statistics for deeper data analysis
- Communication: Excellent written and verbal English communication skills with the ability to present findings clearly to both technical and non-technical stakeholders
What You’ll Do
You’ll be a key analytical partner for CRM, VIP, Casino, and Sports teams, driving data-informed decisions and enhancing player engagement strategies.
- Collaborate with regional teams to plan and refine CRM campaigns, forecast spend, and provide insights throughout the customer lifecycle
- Analyze CRM & VIP spend to ensure smart investment at each lifecycle stage
- Track and optimize CRM outbound communication (SMS, emails, push notifications, outbound calls) by monitoring key metrics like deliverability, open rates, and click rates
- Provide Key Account Managers with valuable insights into VIP player behavior, helping them understand what drives activity at different stages of the player lifecycle
- Analyze why players prefer certain games and how CRM activities can influence their behavior
- Predict bonus risk and fraud by understanding gaming patterns and trends
- Provide insights to help optimize VIP event management for greater return on investment
Bonus Skills (Nice to Have)
➕ Degree in Statistics, Mathematics, Economics, or related field
➕ Experience with JIRA or Confluence
➕ Understanding of player bonuses & incentives
What’s in It for You?
🚀 A role where your insights directly shape player engagement strategies
🌍 Be part of an international, dynamic, and data-driven team
📈 Opportunities for career growth in the iGaming industry
If you are ready to take the next step in your career and bring data-driven insights to CRM & VIP strategies, we’d love to hear from you!
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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