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CRM Manager
The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.
THE WOWWe are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.
A flavour of what you will be doing:
- Devise and execute effective marketing programmes within the customer lifecycle
- Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
- Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
- Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
- Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings
- Work with BI & Data warehouse teams to facilitate real-time data-driven communication
- Conduct analysis of the performance of all CRM journeys
YOU'RE GOOD AT
- At least four years of iGaming experience
- At least two years of CRM experience
- Excellent communication skills
- Analytical skills
- Excellent organisation skills
- Fluent in both Greek and English
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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