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CRM Coordinator
The Greek marketing team is looking for an enthusiastic CRM Coordinator, who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.
THE WOW
As CRM Coordinator you are part of a dynamic team, which is responsible for the 360 planning and execution of our CRM campaigns and journeys. The CRM coordinator will work closely with the CRM manager, Product managers, Marketing team and the other CRM teams to drive conversion, improve retention and customer loyalty.
A flavour of what you will be doing:
- Create and execute CRM campaigns and bonus set-ups
- Keep updated the customer communication calendar
- Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
- Pulling and organising segmentation lists to prepare for execution of campaigns
- Write copy, set-up communications and send them out through CRM channels across the customer life-cycle
- Test the quality and functionality of CRM Campaigns
- Evaluate campaigns using A/B tests and control groups and create basic reports
- Build and optimize Email templates
- Provide basic post data reports on CRM Campaigns
- Monitor customer behaviour for key learnings to optimize the CRM Strategy
- Optimize on-site content and journeys
- Greek language – Native level written and spoken.
- English language – Strong command of written and spoken.
- Having an understanding of iGaming or CRM.
- Working under pressure and have great time management skills.
Extra awesome:
- Knowledge of Marketing Cloud.
- Understanding of digital Marketing.
- Experience in a similar role.
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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