CRM Network Manager

As a CRM Network Manager, you will play a leadership role in developing and executing our CRM activities for all our clients within the Network model. You will manage a team of coordinators and team leads to optimize the full player life cycle, including conversion, retention and reactivation. Your core KPI’s will be to improve customer LTV and retention while aiming to improve our overall CRM proposition.

What You'll Do

• Focusing on the core business KPIs, develop and implement CRM programs that align to key moments of need within the customers journey based on insights from analytics.
• Monitoring partner brand performances and taking actions to improve KPI’s.
• Oversee a team of CRM professionals responsible for partner engagement, relationship management, and support, fostering a culture of high performance.
• Build and optimize smart customized funnels for segmented users in different life cycles.
• Create business cases for new engagement opportunities and get buy-in from key clients and stakeholders.
• Responsible for the day-to-day management of the Network CRM Team.
• Lead the strategy, development and execution of multichannel customer journey initiatives via deriving insights from post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, retention, personalization and promotional strategies.
• Develop reporting and insight with strategic performance trends and actionable customer insights based on clear understanding of business objectives- utilized to recommend programmatic marketing streams.
• Lead the continued evolution of direct marketing practices.
• Weekly/Monthly reporting – including, but not limited to, campaign results, customer counts, financial forecasts.
• Developing Team Strengths and improving weaknesses. Provide training, mentoring, and professional development opportunities to the Network CRM team, ensuring they possess the skills needed to excel.
• Develop a deep understanding of the customer life-cycle journey and identify opportunities to activate, engage and retain customers using all marketing channels.
• Identify Team Goals and evaluate team progress.
• Overseeing end-to-end monitoring of campaign performance.
• Work together with the VP of Commercial to continuously improve our overall CRM proposition.
  What We're Looking For
• You are dynamic, result-oriented combined with an entrepreneurial mindset.
• Strong communication skills and you are a team player.
• BA/BSc. in Marketing or equivalent – (Advantage).
• Proven leadership skills, ability to motivate and develop people.
• Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
• 2 years’ previous experience in a similar role – a must.
• Excellent time management and problem-solving skills.
• Ability to work to a tight deadline and under pressure.
• Experience in relationship management skills with 3rd party partners.
• You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!
  Company Summary Aristocrat Interactive   

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

  Travel Expectations None