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CRM Coordinator - Sportsbook Retention
Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts. In this role, you'll be part of a team that is accountable for the successful end-to-end delivery of below-the-line (BTL) early-life retention offers and communications across a variety of the group’s brands, markets, and products.
This entry-level role is perfect for individuals eager to kickstart their careers in customer relationship management (CRM). It offers a unique opportunity to gain hands-on experience in CRM and email marketing while learning about the latest CRM tools and strategies. As a CRM Coordinator, you will actively support the daily operations of the CRM Early Life Retention team, contributing to initiatives that optimise the early customer experience to build long-term loyalty.
You will definitely be busy! Here is a taste of what you will be involved with:
- Copywriters & Design Team: Collaborate with copywriters and the design team to develop engaging global and local content and visually appealing artwork for emails
- CRM Online Comms Design Manager: Collaborate with the Manager to improve email templates and customisable features.
CRM Projects & Solutions: Offer feedback on enhancements to CRM tools and features.
Support CRM Managers:
- Assist with the day-to-day operational tasks. These tasks may involve creating landing pages, setting up journeys, configuring player rewards, uploading banners and content to the website, as well as requesting and coordinating design, content creation, and localisation
- Copywriters & Design Team: Collaborate with copywriters and the design team to develop engaging global and local content and visually appealing artwork for emails
- CRM Online Comms Design Manager: Collaborate with the Manager to improve email templates and customisable features.
CRM Projects & Solutions: Offer feedback on enhancements to CRM tools and features.
- Copywriters & Design Team: Collaborate with copywriters and the design team to develop engaging global and local content and visually appealing artwork for emails
- CRM Online Comms Design Manager: Collaborate with the Manager to improve email templates and customisable features.
- A minimum of one year of experience in the iGaming industry or relevant experience related to the role
- Ability to understand and follow detailed technical instructions
- Genuine interest in the online Live Casino sector
- Good project management skills, enabling you to handle multiple campaigns and tasks concurrently
- Experience working in Jira.
Much like riding a rollercoaster, sometimes life at Betsson can be lightning-fast with twists and turns but always FUN! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
We offer numerous challenges where your skills will be put to good use! We encourage innovation, and independence and celebrate success where you will be part of multicultural and diverse company, with people from all over the world.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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