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Senior PPC Manager
Excellent opportunity to join Betsson Group as our new Senior PPC Manager.
What is in it for me?
As the Senior PPC Manager you will plan, budget, create and improve PPC campaigns on current and new upcoming markets. You are responsible to make sure the infrastructure, operations and processes runs smoothly and that the ROI is optimized.
Key Responsibilities
- Be the main contact person for regional stakeholders;
- Support and back up your colleagues, and provide guidance and feedback as needed;
- Create, manage and improve PPC campaigns (Search, Display and Video);
- PPC automation, scripts and bidding strategies;
- Plan and manage budgets;
- Proactively analyse data, identify opportunities for growth or improve account performance or day-to-day processes;
- Ensure all PPC operations and processes run smoothly and on time;
- Ensure that the technical infrastructure is in place to provide optimal tracking and reporting;
- Collaborate with Google Account Managers to continually optimise tactics and improve account performance.
Requirements:
- University degree in Marketing or equivalent work experience
- 5+ years of direct, hands-on PPC experience
- 3+ years of experience working in a similar role, ideally within the iGaming industry, or background in a multi-brand environment.
- Google Ads certified preferred.
- Experience with keyword research, analysis, expansion, optimisation tools.
- Experience with paid media, display, Search Ads 360, YouTube Ads.
- Excellent Excel skills.
- Analytical approach to problem solving.
- Excellent communications skills.
Challenge accepted?
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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