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Gaming and CRM Coordinator – Italy
Gaming & CRM Coordinator – Betsson Group (Italy)
Are you passionate about Gaming and CRM? Do you thrive in a fast-paced environment where you can shape engaging player experiences? Betsson Group is looking for a Gaming & CRM Coordinator to join our team and support our Italian Gaming products.
About the RoleAs a Gaming & CRM Coordinator, you will work alongside the Senior Gaming and CRM Manager to execute promotional plans for Betsson.it. You’ll manage the Gaming portfolio, optimize onsite content, and ensure a seamless user experience. You will also play a key role in monitoring campaign data, analyzing results, and suggesting improvements to enhance our CRM strategy.
Your Key Responsibilities- Manage and optimize the Gaming portfolio, identifying new games and providers.
- Coordinate product roadmaps with internal and external stakeholders to ensure timely and high-quality delivery.
- Ensure all gaming products are up to date and optimize onsite content for the best user experience.
- Oversee game certification processes with regulators.
- Assist in creating and executing engaging promotions and CRM campaigns from ideation to evaluation.
- Develop promotional materials, including banners, newsletters, and digital content.
- Write and execute CRM communications across the customer lifecycle.
- Test and ensure high-quality Gaming UX and CRM campaign execution.
- Collaborate with support teams and external suppliers to resolve potential issues.
- Provide support to Customer Service for escalations.
- Conduct competitor research and gap analysis to improve our offerings.
- 2+ years of experience in online gaming.
- 1+ year of experience in Casino and CRM.
- Native Italian speaker with proficient English skills.
- Strong proficiency in Excel and Office Suite.
- Passion for Casino and Gaming products.
- Solid understanding of the Italian market.
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Challenge accepted?
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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