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Campaign Coordinator - Italy
Betsson Group is looking for a Campaign Coordinator to join our team and drive the execution of promotional plans for StarCasino.it.
Your RoleAs a Campaign Coordinator, you will:
- Execute promotional plans, ensuring high-quality delivery and optimal user experience.
- Monitor campaign data, analyze results, and suggest improvements to enhance CRM effectiveness.
- Assist the Senior Gaming & CRM Manager in developing impactful promotions and communications.
- Collaborate with Gaming teams to create locally relevant campaigns for player retention and acquisition.
- Manage promotional content, banner planning, newsletters, and other digital materials.
- Utilize CRM tools to coordinate a multi-channel communication strategy.
- Continuously evaluate and optimize campaigns for efficiency and engagement.
- Build and automate lifecycle communications to reduce churn and enhance player engagement.
- Organize segmentation lists for campaign execution.
- Write and set up CRM communications across the customer lifecycle.
- Test user journeys and the quality of CRM campaigns.
- Support the Gaming team in testing campaigns and game features.
- Act as a direct point of escalation for Customer Service.
- Conduct competitor analysis to identify market opportunities.
- 2+ years of experience in online gaming
- 1+ year of experience in CRM
- Italian mother tongue with proficiency in English
- Strong Excel and Microsoft Office skills
- Passion for sports and casino gaming
- Solid understanding of the Italian market
If you're interested in creating engaging campaigns and enhancing the player experience, we would love to hear from you.
What we offerMuch like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Challenge accepted?By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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