Sales Development Manager - Beers - Sales & Business Development jobs in Malta - April 2024
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Sales Development Manager - Beers

General Soft Drinks Co Ltd , Central Malta

Published on 27 Feb 2023

Expired on 29 Mar 2023

General Soft Drinks Co Ltd in Malta is currently looking to recruit a Sales Development Manager - Beers to join their team on a full-time basis. 

Job Role:
The Sales Development Manager, focusing on Beers, is responsible for developing, measuring, and implementing integrated business plans for specific Company Brands.


  • Build and maintain good working relationships with clients displaying sound abilities to initiate strategic dialogue and listen, advise, influence, negotiate and make presentations at all levels
  • Work closely with the National Sales Managers and Territory Sales Managers and advise Presellers on selling strategies on the various beverages. Also, to provide assistance in closing contracts with clients
  • Advise on the placement of merchandising and activation equipment in selected outlets liaising with the Trade Marketing Executives
  • Monitor and report on the progress of the brands against the business plan and recommend actions required to enhance the business or be in line
  • Communicate decisions on brand development, support new brand activities, and ensure the brand values and culture are reflected accurately
  • Identify and propose gaps and potential areas for new business and product development
  • Monitor and control all costs (such as discounts), keeping costs within budget
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyze business developments, and monitor market trends
  • Produce and analyze weekly and monthly reports on sales and comparisons of Actuals versus Budgets.

General Soft Drinks Co Ltd:
The General Soft Drinks Co Ltd is responsible for manufacturing a wide range of soft drinks across Malta. We do this for brands owned by The Coca Cola Company (TCCC) including Coca-Cola, Diet Coke, Coke Zero, Fanta, Dr. Pepper, Sprite, Schweppes, and Kristal. We are an independent Coca Cola bottler and are the sole licensed bottler for products of TCCC in Malta. We employ over 240 people in Malta and Gozo at our manufacturing site, offices, and distribution centers. Our Company is committed to minimizing the environmental impact of our products and operations, with a particular focus on recycling, water stewardship energy, and climate protection. Through our sister company, GSD Marketing Ltd we sell and distribute TCCC products manufactured in Malta as well as import, sell and distribute other TCCC products including Nestea, Cappy Juices and Powerade. We also import, sell and distribute other brands including Monster, Bavaria, Stella Artois, Berlin Beer, Lowenbrau, Café Mauro and Evian on behalf of other brand owners.

Full Time
Job Type
Intermediate (1-3 years), Experienced (3 years +)
Experience Level
Sales & Business Development
Fast Moving Consumer Goods (FMCG)

Sales Representative


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