Head of Sales

• Our client is a leading Maltese producer of alcoholic beverages.

• Develop and implement comprehensive sales strategies, both online and offline, including forecasting, target setting, and tactical planning;
• Monitor and analyse sales performance to drive growth and increase market share, while supporting profit and loss responsibilities;
• Plan and manage sales territories effectively, ensuring optimal route organisation;
• Lead recruitment efforts and succession planning for the sales department, while providing ongoing training, coaching, and development for all sales personnel;
• Collaborate with Directors to establish and review remuneration packages, including salary structures, commissions, and performance bonuses;
• Support performance management processes, including appraisals for Sales Representatives, Area Managers, Merchandisers, and Promoters;
• Design and approve incentive schemes for Sales Managers and Representatives on a quarterly, monthly, and weekly basis;
• Launch and manage promotional campaigns and special offers to influence sales volume, product mix, and pricing strategies;
• Coordinate pricing, promotional planning, and product positioning to align with business objectives;
• Proactively identify and develop opportunities for acquiring new clients to expand the customer base;
• Oversee and support controls related to discounts, promotional grants, contributions, returns, and handling of damaged goods;
• Contribute to the creation of an annual promotional calendar to support strategic sales initiatives;
• Support new product development and participate in marketing activities as needed;
• Assist with public relations efforts and cultivate strong relationships with key opinion leaders and relevant stakeholders;
• Enhance communication channels with clients to ensure smooth and effective interactions;
• Collaborate in addressing and resolving customer concerns to maintain satisfaction and loyalty;
• Act as a brand ambassador for the company’s product portfolio at industry events, functions, and occasionally at international trade shows.

• A university degree, preferably in Business, Marketing, or a related field;
• Prior experience in a management or supervisory role within the FMCG sector or a similar fast-paced industry is highly desirable;
• A proven track record in team leadership, sales strategy, or operations within consumer goods or related environments will be considered an asset.

• Strong leadership and decision-making abilities, with a proactive and strategic mindset;
• Excellent communication and interpersonal skills, capable of building strong relationships with both internal teams and external stakeholders;
• Analytical and results-driven, with a keen eye for identifying growth opportunities and improving performance;
• Adaptable and resilient, able to thrive in a fast-paced, dynamic environment;
• Organised and detail-oriented, with the ability to manage multiple projects and priorities effectively.

*Please note that all job applicants will be automatically added to the Broadwing LTD candidate database and will receive an automatic email with user credentials to benefit from our online platform.