SEO Specialist

Yellow Pages (Malta) Ltd is a leading company specializing in local search solutions, dedicated to providing users with easy access to businesses, services, and information in Malta. As a prominent player in the digital landscape, we are committed to enhancing our yellow.com.mt visibility and accessibility on Google Search Engine Results Pages (SERPs).

Job category: Performance Marketing & Fulfilment

Job Title: SEO Specialist

Role Description

The ideal candidate will play a pivotal role in optimizing our platform's presence on Google SERPs by identifying high-traffic keywords, implementing effective strategies to improve search engine rankings and write search engine optimised content for our portal on behalf of our clients. 

Role Responsibilities

• Conduct keyword research to identify high-value and relevant keywords related to local search in Malta.

• Develop and execute comprehensive SEO strategies to improve the platform's visibility and ranking on Google SERPs.

• Optimize website content, meta tags, and other on-page elements to enhance search engine performance.

• Monitor and analyse website traffic, keyword rankings, and other relevant metrics to identify opportunities for improvement.

• Stay updated on industry trends, search engine algorithms, and best practices in SEO to maintain a competitive edge.

• Collaborate with the content, development, and marketing teams to implement SEO best practices and drive organic traffic growth.

• Provide regular reports and insights on SEO performance, highlighting key achievements, challenges, and recommendations.

Attitude & Attributes

• Proven experience as an SEO Specialist or similar role, with a track record of improving search engine rankings and driving organic traffic.

• In-depth knowledge of search engine algorithms, keyword research tools, and SEO best practices.

• Content writing skills for writing content about various industries leading to optimal search engine performance.

• Strong analytical skills and the ability to interpret data to make informed decisions and recommendations.

• Excellent communication and collaboration skills, with the ability to work effectively within a multidisciplinary team.

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.

• Creative problem-solving abilities and a proactive approach to identifying and addressing SEO challenges.

• A passion for staying updated on industry trends and continuously learning and evolving in the field of SEO.

• A certification in SEO is considered an asset.

You will be successful if:

• You are highly results orientated. 

• You are highly analytical, able to interpret trends and draw actionable insights.

• You possess strong problem-solving skills and a willingness to experiment and iterate on strategies.

• Your ability to learn is unmatched and you are hungry for more.

• You enjoy communicating with team members and stakeholders.