Marketing Manager

As a Marketing Manager at Frank Salt Real Estate, you will play a pivotal role in developing and executing comprehensive marketing strategies to promote the company’s services and strengthen our brand presence in Malta and overseas. Reporting to the company directors, you will be responsible for creating and implementing marketing campaigns that resonate with a diverse audience.

ROLE AND RESPONSIBILITIES

Strategic Planning:

• Craft and deploy marketing plans that are aligned with the company's objectives to enhance product and brand desirability, applying a data-driven mindset to tactical decisions.
• Conduct market research to identify trends, opportunities, and competitor activities.
• Work closely with branch and division managers to provide the necessary marketing support for their activities, whilst ensuring alignment to the company’s marketing strategy and overall business goals.
• Maximise budgets to achieve marketing KPIs, routinely leveraging available resources for effective marketing activities.
• Present regular reports and insights to the directors with actionable recommendations.

Lead and Inspire Teams:  

• Manage a diverse team with wide range of skills, providing mentorship and guidance, developing their individual KPIs and acting as their leader, with a hands-on approach.

Content Development:

• Create compelling, marketing content for various channels, including digital platforms, print materials, and events.
• Establish a cohesive brand focus across the company’s portfolio, including brand positioning, strategy, planning, and purpose.
• Develop and maintain visual branded identities, ensuring consistency in messaging and brand image across all communication channels.
• Conduct market research and gathering customer feedback and use data to enhance brand perception and loyalty.

Digital Marketing:

• Plan, lead and manage digital marketing initiatives, including social media campaigns, email marketing, PPC and other forms of online advertising.
• Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
• Stay abreast of digital marketing trends and emerging technologies to drive innovation.
• Manage the company’s websites and its digital footprint, to ensure ongoing market relevance and optimal performance.

Event Management:

• Plan and execute promotional events and internal events to engage with the target audience.
• Coordinate with internal teams and external partners to ensure seamless event logistics.

SKILLS AND EXPERIENCE

• 5+ years in a senior marketing role, preferably in hospitality, real estate or the service industry.
• Bachelor’s degree in marketing, business, or a related field.
• Fluency in English and Maltese (written and spoken).
• Strong strategic thinking and analytical skills.
• Excellent communication and interpersonal abilities.
• Demonstrated success in developing and executing successful marketing campaigns.
• Hands-on proficiency in digital marketing tools, e-commerce, and social media strategies.
• Exceptional content creation abilities, with proficiency in creating impactful and visually appealing presentations.
• Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions.
• Experience in senior people management, with a track record of developing and mentoring high-performing teams.
• Familiarity with the Maltese market and its dynamics.
• Demonstrate a commitment to excellence and a willingness to go above and beyond to achieve success.

What we offer:

• Competitive salary, commensurate with your skills and experience.
• Travel and mobile allowance.
• The opportunity to join an ambitious team, not afraid to innovate within a fast-paced, dynamic environment.
• The backing of Malta’s leading real estate agency with 55+ years of experience.

Ready to bring your energy to the Frank Salt Real Estate Group? If you meet the outlined requirements, we want to hear from you! Join us in setting the standard for real estate excellence and become an indispensable part of our dynamic team.