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SEO Offsite Specialist
Are you interested in joining a global, dynamic and collaborative company that is driven by providing a superior search experience? Are you willing to shape and influence how the entire organization thinks about SEO? Do you want to take part of building something new, challenge the status quo, and shape your own role as an expert in SEO? Then join us to create the best customer search experience in the industry!
The wow!!The SEO Offsite Specialist is responsible for all the offsite activities related to one or more brands within assigned portfolio. This role is expected to give inputs within the offsite strategy execution process and create a tactical plan that will achieve the KPIs.
Key Responsibilities- Create and execute a tactical offsite plan for each market and brand within the assigned portfolio
- Align with the SEO Brand Owners, Onsite and Offsite Leads when any external market or brand related factors change
- Research websites for outreach opportunities and conduct manual outreach
- Work closely with link building, digital PR and content suppliers
- Manage suppliers and their deliverables
- Create article topics and content guidelines for suppliers
- Check content quality, originality and level of optimization
- Report on assigned brands
- Support Offsite team in conducting their daily tasks
- Do quarterly audits and research assigned brand's standing in various markets
- Degree/diploma in marketing or similar
- At least 1 year of SEO experience
- At least 1 year of experience working in a similar role, ideally within the iGaming industry, or background in a multi-brand environment
- Self-motivation
- Detail-orientation
- Good communication skills
- Willingness to learn and develop
- SEO tools knowledge (Ahrefs, SEMrush, Majestic, etc.)
- Microsoft products knowledge (Outlook, Teams, etc.)
- Google Products knowledge (GA, GSC, Spreadsheets, etc.)
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.
Challenge accepted?By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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