SEO & ASO Marketing Expert

Aristocrat in Malta is currently looking to recruit an SEO & ASO Marketing Expert to join their client's team on a full-time basis.

Overview:
We are seeking a highly skilled and experienced Search Engine Optimization (SEO) and App Store Optimization (ASO) Marketing Expert to join our digital marketing team. The ideal candidate will be responsible for developing and executing strategies to improve our partner's online visibility, search rankings, and app store presence. This role requires a deep understanding of SEO and ASO best practices, data-driven decision-making, and a proven track record of success.

What You'll Do General:

• Manage the SEO & ASO activities of the company partners
• Work according to the partner's brand style guide
• Define and strengthen the brand's positioning, voice, and identity across all digital channels
• Ensure consistent brand messaging and visual identity in all marketing materials and communications
• Prepare weekly, monthly, quarterly and yearly reports.

SEO Strategy Development and Implementation:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic
• Conduct keyword research, on-page optimization, technical SEO audits, and backlink analysis
• Optimize website content, metadata, and structure to enhance search engine visibility
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO software. 

ASO Strategy Development and Implementation:

• Develop and execute ASO strategies to improve app visibility, downloads, and rankings in app stores (iOS and Android)
• Conduct keyword research, and optimize app titles, descriptions, and metadata
• A/B test app store creatives, including icons, screenshots, and videos
• Monitor and analyze app performance using tools such as App Annie, Sensor Tower, and App Store analytics. 

Performance Analysis and Reporting:

• Track, measure, and report on key SEO and ASO metrics and campaign performance
• Use data and analytics to identify opportunities for improvement and optimize strategies (as Google search console)
• Prepare detailed reports and presentations for internal stakeholders, providing actionable insights. 

Content Optimization and Link Building:

• Collaborate with content creators to ensure SEO best practices are integrated into content creation 
• Develop and execute link-building strategies to improve domain authority and search rankings
• Conduct competitor analysis to identify gaps and opportunities for content and link building.

Collaboration and Coordination:

• Work closely with cross-functional teams, including content, design, development, and product, to ensure SEO and ASO strategies are aligned with business goals
• Coordinate with external agencies and vendors as needed to support SEO and ASO initiatives. 

Continuous Improvement:

• Stay updated with the latest trends, algorithm updates, and best practices in SEO and ASO
• Identify and implement new tools and technologies to enhance SEO and ASO efforts
• Continuously test and iterate on strategies to improve search and app store performance.

• This is a hands-on position
• Ready to work overtime with partners from different time zones
• Excellent written and verbal communication skills
• 3+ years of experience in SEO and ASO, with a proven track record of success
• Experience with gambling and/or betting – an advantage
• Strong knowledge of SEO and ASO best practices, tools, and techniques
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz
• Experience with ASO tools such as App Annie, Sensor Tower, and App Store analytics
• Excellent analytical, organizational, and project management skills
• Ability to work independently and as part of a team in a fast-paced environment. Hybrid job. 3 days at the office
• Demonstrated accuracy with consistent attention to detail
• Possess independent judgment, discretion, and initiative in the absence of specific directions from management 
• Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service 
• Organized with excellent time-management skills.   

Travel Expectations:
None
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Company Summary Aristocrat Interactive:
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX: ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat:
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values:

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen.