Marketing Manager - Italy

Role Overview:

As a Marketing Manager Italy at ARRISE, you will be responsible for crafting and executing a comprehensive marketing plan tailored to the local market. This includes managing budgets, aligning strategies with senior leadership and the Country Director, and overseeing various marketing activities. Your role will involve content creation, digital marketing, online advertising, event coordination, and managing relationships with third-party advertisers, YouTubers, affiliates, and streamers.

You will also be tasked with translating content into Italian, analyzing marketing performance using tools such as SEO and Google Analytics, and ensuring compliance with company policies.

How You Will Make an Impact:

• Marketing Plan & Budget Management: Define the marketing plan for the Italian region and manage the assigned budget in alignment with senior leadership and the Country Director.

• Content Creation & Management: Create, proofread, and post content across digital channels including TV, newspapers media, and social media.

• Online Advertising Strategy: Develop and implement an online advertising strategy (banners, editorials, interviews), and maintain relationships with third-party advertisers.

• Event Coordination: Organize and coordinate events with a focus on the Italian clients, including conferences, team-building events, parties.

• Marketing Materials: Work with graphic designers to create marketing materials such as banners and images, and manage marketing and sales materials like website content and brochures.

• Brand Exposure: Ensure maximum brand exposure across multiple channels and manage relationships with YouTube/affiliate/streaming partners.

• Affiliate & Streamer Management: Develop and maintain strong relationships with affiliates and streamers, and review content for compliance with company policies.

• Performance Analysis: Set up and monitor performance dashboards to review monthly KPIs and budget allocation.

• Content Translation: Translate marketing content from English to Italian, ensuring accuracy and adherence to cultural context.

• Team Leadership: be responsible of 1 direct report (marketing specialist and be responsible to coordinate Local Account Managers in all the marketing activities which involve our clients/Partners.

What Will Make You The Perfect Candidate:

• Experience: At least 3 years of experience in marketing in the gaming industry.

• Expert in the Italian iGaming market from a cultural and product knowledge standpoint.

• Regulatory Knowledge: Good understanding of Italian online gambling advertising regulations and restrictions.

• Language Proficiency: Native in Italian and strong level of English. 

• Knowledge of Affiliation Process: Demonstrate a strong knowledge of streamers, affiliates and Operators’ Affiliation Team within the Italian iGaming market.  

• Advertising Experience: Experience with advertising on social media platforms such as Twitch, YouTube, and Instagram, TV. 

• Partnership Skills: Ability to source and retain new affiliates/operators’ partnerships with strong negotiation and analytical skills.

• Personality: Friendly, passionate, and energetic with a proactive approach. Embodies our values.

Why You’ll Love Working Here:

• Competitive compensation depending on experience.

• Opportunities for professional and personal development.

• Opportunities to progress within a dynamic team. 

• Chance to work with close and collaborative colleagues. 

• Comprehensive health coverage.

• Gym membership.

• Life and travel insurance.

• Breakfast & Lunch in the office once per week.