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Marketing Manager
Job Purpose:
The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for Valhmor, Miracle Foods and SPAR to attract potential customers and retain existing ones. The objective of the role is to manage and coordinate all marketing related matters, lead market research efforts to uncover the viability of current and existing products, and liaise with media organizations and advertising agencies, as necessary. The Marketing Manager should also be a leader in the marketing sector with solid business acumen since the role calls for constant networking with the senior management to determine targets, budgets and pricing strategies for various products with the goal of maximizing the organization’s profit margins.
Key Responsibilities and Duties:
1 Managing all marketing activities within the Marketing Department
2 Developing a marketing strategy for the organization in line with company objectives
3 Coordinating marketing campaigns with sales activities
4 Collaborate with the Sales Department
5 Overseeing the company’s marketing budget
6 Creation and publication of all marketing material in line with marketing plans
7 Planning and implementing promotional campaigns
8 Manage and improve sales lead generation campaigns
9 Overall responsibility for brand management and corporate identity
10 Preparing online and print marketing campaigns
11 Monitor and report on effectiveness of marketing communications
12 Working closely with design agencies and assisting with new product launches
13 Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
14 Conduct market research to determine market requirements for existing and future products
15 Analysis of customer research, current market conditions and competitor information
16 Monitor, review and report on all marketing activity and results
17 Report on return on investment and key performance metrics
18 Further develop the range of own branded products
19 Lead all areas of content generation and production across all platforms
20 All employees are prohibited from soliciting or accepting gifts from competitors, suppliers or customers at any time of the year
21 Strict observance to company confidentiality and professionalism
22 Attends and actively participates in Management Meetings
23 Attends training programs as instructed by the company, during or outside office hours
24 Any other duties as may be requested from time to time by the General Manager
Job Specification:
1 Bachelor’s degree in marketing
2 3 – 4 years experience in a Marketing Environment
3 Strong analytical and project management skills
4 Self-motivated, well-organized, good communication and inter-personal skills
5 Able to work on own initiative and making decisions swiftly and confidently
6 Excellent time-management and business acumen
7 Applying a positive attitude of ‘can do’, ‘right the first time’, ‘speed’ and ‘passion’
Valhmor Borg Import/Export Ltd:
Valhmor Borg started operating in 1974 and the main activity of this business is importing fresh and frozen foodstuffs as well as wines. These foodstuffs range from dairy, desserts, poultry to meats and the business stocks in excess of 2000 SKU’s. The products are then sold to the HORECA sector through the use of a temperature controlled fleet of 25 refrigerated trucks. Moreover, Valhmor Borg, through Marsa Cold Stores Limited (also a group company) has a refrigerated storage capacity of over 2500 pallets. The Group purchased this entity in 2011 and through the use of various group synergies enabled the business to grow further over the past few years.
