Digital Marketing Specialist

Job Description
V.J. Salomone Consumer Lines in Malta is currently looking to recruit a Digital Marketing Specialist to join their team on a full-time basis.

Job Role:
Are you passionate about digital marketing and ready to take on the challenge of driving social media strategies for renowned international brands? If so, we have an exciting opportunity for you! VJ Salomone Consumer Lines is seeking a talented and innovative Digital Marketing Specialist to join its team and lead the way in social media marketing for our prestigious brand portfolio, including iconic names like NIVEA, Hills, Schär, Thermos, and more.

About the Company:
VJ Salomone Consumer Lines is a leading consumer goods company with a diverse range of well-established brands that are trusted by millions of customers around the world.  As a Digital Marketing Specialist, you will be at the forefront of developing and executing digital strategies for our brand portfolio and will have the opportunity to shape our online presence and engage with the local audience through our social media channels.

Responsibilities:

• Social Media Strategy: Devise and implement comprehensive social media strategies tailored to each brand's unique identity and target audience
• Content Creativity: Together with the Graphic Designer and Marketing Team responsible for the different divisions – Food/Household/Personal Care/Pet -, create creative campaigns for social media platforms, including but not limited to Facebook, Instagram, LinkedIn and our Must-Haves e-commerce website
• Engagement and Community Building: Foster meaningful interactions with our online communities, responding to comments, messages, and mentions promptly and effectively
• Social Media Advertising: Plan and execute paid social media campaigns to increase brand awareness, drive traffic, and achieve marketing objectives
• Google Ads Proficiency: Utilize your expertise in Google Ads to complement social media efforts and enhance overall digital marketing performance
• Data Analysis and Reporting: Monitor and analyse key social media metrics, providing regular reports to track performance and identify areas for improvement
• Social Influencers:  Be in constant contact with influencers and assess campaigns
• Stay Ahead of Trends: Keep abreast of the latest trends and best practices in digital marketing and social media to maintain a competitive edge.

Requirements:

• Digital Marketing Experience: Proven experience in digital marketing, with a focus on social media management and content creation
• Brand Building: A track record of building and elevating brands through successful social media campaigns and strategies
• Creative Flair: A natural flair for creating engaging and visually appealing content that resonates with the target audience. Experience in photography and videography is considered an asset
• Analytical Mindset: Strong analytical skills to measure the effectiveness of campaigns and turn data into actionable insights
• Collaborative Team Player: Ability to work collaboratively with cross-functional teams
• Passion for Innovation: A passion for digital innovation and a keen interest in exploring new tools and trends in the digital marketing landscape
• Adobe & HTML:  Knowledge of both Adobe Suite Tools and HTML coding will be considered an asset
• Excellent Communication: Exceptional written and verbal communication skills in English.