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Copywriter - Zecure Gaming
We are looking for a passionate Copywriter to join our Content Team and help us translate our marketing objectives into exciting campaigns that inspire action.
As a Copywriter, you will write and edit content for a variety of projects such as emails, landing pages, entire ad campaigns… you'll write them all.
- Writing engaging campaign emails, newsletters, landing pages, onsite banners, and marketing material for all brands.
- Delivering quality written text within time-pressured deadlines.
- Producing communications that not only follow the brand’s tone of voice but also appeal to our customers and inspire action.
- Ensuring that the business can communicate its promotions effectively to existing and potential customers.
- Performing competitive and qualitative content audits, ensuring all content is of a high standard and delivers a unique selling point in the cluttered online gambling space.
- Building and maintaining good relationships with key stakeholders such as Casino, Sports, Compliance, Product, CRM, and other teams.
- Leveraging analytics to fine-tune subject lines, CTAs, etc., to drive improved customer engagement.
- Proactively identifying website issues and/or potential improvements and raising these with relevant stakeholders.
- Comfortable with the use of a CMS, including uploading content to WordPress.
- Forward-thinking with a focus on maximizing conversion rates through your copy, always considering how marketing and content can enhance performance.
- Engaging with external agencies and localisation specialists where required.
- Fluent in English - spoken and written (additional languages are an advantage).
- Previous writing experience, particularly in engaging and creative copy.
- Experience with or a strong interest in sports betting.
- Understanding of both Casino and Sports CRM promotions.
- Ability to produce high-quality content under time-pressured deadlines.
- Strong editing and proofreading skills with a keen eye for detail.
- Experience within the iGaming industry, preferably in a CRM or content-related role.
- Ability to consult with product experts to ensure their requirements are met.
- Comfortable working with WordPress and other CMS platforms to upload and manage content.
- Familiarity with JIRA is a plus.
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognize it may not be for the faint-hearted, but if you’re a go-getter, initiator, and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Challenge accepted?By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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