Brand Manager

Our client, a leading company within the FMCG industry, is seeking to recruit a motivated Brand Manager to join their team and help develop, implement, and manage our brand strategy. The successful candidate will be responsible for researching and understanding the target audience, developing and executing effective marketing campaigns, and maintaining the brand’s reputation.

Responsibilities include:

• Develop and execute a comprehensive brand strategy that will help increase brand awareness and recognition
• Research and understand the target audience to ensure the brand's messaging and campaigns are effective
• Create and manage marketing campaigns across multiple channels, including digital, print, and social media
• Monitor and analyse brand performance and adjust strategies accordingly
• Manage relationships with external partners, vendors, and agencies
• Develop and maintain brand guidelines and ensure consistency across all channels
• Monitor competitor activities and stay up-to-date on industry trends
• Develop and implement creative ideas to engage customers and increase brand loyalty

Working Hours: Monday - Friday

• Minimum two years experience working in a similar role (Marketing / Brand Management)
• Excellent communication skills and fluency in Maltese and English
• Creative, dynamic and self-motivated individual
• Strong analytical skills and a keen eye for detail
• Driven and adopts a customer-centric approach to work