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Sportsbook Coordinator
Excellent opportunity to join Betsson Group as our new Sportsbook Coordinator in Malta.
THE CHALLENGEAs a Sportsbook Coordinator, your focus is together with the SB manager to leverage our Sportsbook product to our existing customer base and constantly improve our retention & reactivation levels in the SB segments. In this role you will mainly handle the Swedish market but also support the Danish market for lobby management when/if needed.
RESPONSIBILITIES:
- Frequently review customer journeys, product lobbies, management of banners and navigation in the Sportsbook vertical.
- Ensure that the site experience and customer journeys are consistent, maximizing usability and accessibility across all devices including mobile apps.
- Be involved in the ideation of sportsbook communications, promotions, and campaigns with assistance from the SB manager, Casino manager and SoMe team.
- Take ownership of the planned initiatives, end-to-end including conceptualization, creation, execution, follow-up, and learnings & optimization.
- Writing copy of communications and content to upsell our product, features and key sporting events across various CRM channels.
- Frequently sit down with the Sportsbook Manager to evaluate initiatives including but not limited to communications & campaigns, to get an understanding of the performance, the effect on the business and how to improve and optimize.
- Proactively suggest new investigations and analysis using data to determine the best course of action (A/B tests), benchmark communications, promotions, best practices & product features from competitors.
- Work closely with our local marketing team to ensure the key messaging is clear and on-point across all channels.
- Leverage ambassadors & external assets in our communication strategy & on-site.
- Maximize our brand portfolio & multibrand strategy.
- Improve internal processes and strategies.
YOU’RE GOOD AT:
- A strong interest in sports, sports betting, and knowledge of the online sportsbook industry
- Digital savvy
- Great planning and prioritization skills
- Strong command of Swedish language both written and spoken
- Experience working cross-functionally amongst different teams and cultures
- At least one year of iGaming experience
- Native Greek speaker
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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