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Senior Sportsbook and CRM Manager - Italy
We are now looking for an Italian-speaking Senior Sportsbook and CRM Manager who will be responsible for the growth of Sportsbook in one of the many dedicated markets we operate in. You will have a strong focus on the Sportsbook offering for the Betsson Brand in Italy. Up for the challenge?
A taster of what you will be involved with..The main responsibilities include but are not limited to:
- Responsible for developing the Sportsbook Product and CRM strategies.
- Contributing to a Sportsbook technology roadmap.
- Working closely with external providers and regulators to continuously strive towards an optimized and localized customer experience.
- Define the brand's contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication.
- Take ownership of end-to-end campaign planning, from conceptualisation and briefing & resource allocation to analysis, reporting, and optimisation.
- Build and automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement.
- Constantly evaluate the campaigns with an optimised approach to improve.
- Manage the bonus spend budget and ensure campaigns are helping to achieve the overall targets.
- Manage banners and onsite content.
- Work closely with the other Product and Operations team to ensure that the site experience and customer journeys are consistent, maximising usability and accessibility across all devices.
- Native Italian Speaker
- Minimum of 5 years working in a similar role for the Italian market
- Experience working with Sportsbook (product or commercial)
- Passionate about sports
- Developing and delivering the Sportsbook roadmap
- Managing Sportsbook campaigns and optimising bonus spend
- A creative personality and a leader
- Good communicator with other departments (CRM, VIP, Content, Marketing etc)
- A team player capable of working in a high-tempo environment
We get it, everyone is hiring! So what makes us different?
- We have 60 years’ worth of knowledge in the iGaming industry.
- From our multi-brand, multi-market and multi-product offering, we are providing our customers with the best gameplay options around.
- When it comes to our awesome Betssonites, we have over 70 different nationalities sitting in over 17 different global offices working as one team – we will let you interpret how diverse we are!
- Learn more here about why you should seriously consider becoming our next Betssonite!
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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