Lead CRM Analyst

Excellent opportunity to join Betsson Group as our new Lead CRM & VIP Analyst

 As a Lead CRM & VIP Analyst you will be the analytical partner for internal stakeholders, promoting data driven decision making.

You will work within a fast-moving environment, in one of the biggest online gaming companies in Malta, providing proactive insights to enable the business to grow and optimise.   

• Work with the regional teams to contribute to CRM campaign strategy and planning, forecasting of spend, and to provide insight-driven recommendations at all stages of the customer lifecycle.
• Be an analytical partner for the CRM, VIP, Casino, and Sports Managers to support in their daily work, promoting data-driven decision making around all player activities and supporting their CRM strategy in a best way to improve performance.
• Develop clear and actionable CRM&VIP insights, driven by advanced segmentation and increased personalisation to lead the CRM optimisation efforts across multiple brands and markets.
• Deliver periodic and post-campaign KPI analyses to the commercial stakeholders and the regional teams, while supporting them to shape the future CRM&VIP strategies.
• Work closely with Key Account Managers to help them fully understand the VIP portfolio, and what drives VIP activity at different stages of the lifecycle.
• Own and ensure comprehensive insights of all CRM outbound communication stats (SMS, emails, outbound calling, push notifications) – Deliverability, Open and Click rates, etc, enabling the teams to improve continually.
• Guide the teams to understand why some customers play Game A in preference to Game B, and how we can influence customers behaviour with specific CRM activities at certain parts of their lifecycle.
• Assist the managers in predicting bonus risk and fraud elements of a campaign by truly understanding gaming behaviours.
• Analyse CRM & VIP spend to ensure optimisation of investment per lifecycle stage.
• Drive insights around VIP events management ensuring effective investment in this area.
• Work on global projects to support the Central CRM &VIP Analytics function.
• Staying up to date with current CRM&VIP trends, best practices, items of interest, and ensuring that these are continually shared with the CRM &VIP Analytics team.

• Clearly understanding the stakeholder’s perspective and problem, be a thought partner to identify potential solutions, derive valuable insights and communicate actionable recommendations in a succinct manner.
• Using the best base tools (e.g. advanced Excel, use of relational databases such as MySQL) as well as packaged tools such as QlikView, Google Analytics, etc.
• Programming languages (Python desirable, but not a must).
• Clearly summarizing data and analysis in a simple and concise format.
• Working in a dynamic environment with a very flexible approach.
   

• Someone with a keen interest in Sports and Casino, that has a deep understanding of sports betting and gaming, as this is important when it comes to providing meaningful insights to the stakeholders.
• Someone with at least five years of experience as an analyst.
• Someone with a good understanding of player bonuses and incentives.
• Someone that is proficient in analysis and interpreting data.
   

• A degree (or equivalent) in one of the quantitative areas, such as Statistics, Maths or Economics.
• Worked with KNIME, JIRA and/or SQL.

We take great pride in our culture, life at Betsson can be lightning fast with many twists and turns meaning we have to remain agile. Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator always striving to push the boundaries and challenge yourself, then you’ve come to the right place.

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