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Gaming and CRM Manager
Excellent opportunity to join Betsson Group as our new Gaming and CRM Manager
The Wow
As a CRM Manager, you will be responsible for CRM strategy and execution. This means you will be working closely with our Product development team, Sportsbook, Gaming and Country managers as well as any other key stake holders to ensure effective customer touchpoints, that is anything the customers see, read or interact with.
A flavour of what you'll be doing- Devise and execute effective marketing programmes within the customer lifecycle
- Work closely with product and country managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
- Build & automate lifecycle communication in towards decreasing churn and enhancing player engagement
- Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
- Champion an ongoing tests & learn programme (A.B & Control group) & optimise marketing programmes based on learnings
- Work with BI & Data warehouse teams to facilitate real-time data-driven communication
- Benchmarking results to keep driving change and improvements
- At least four years of iGaming experience
- At least two years of CRM experience
- Excellent communication skills
- Analytical skills
- University level Bachelors degree
We offer a fun and challenging role in a helpful and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.
Challenge accepted?
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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