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CRM Database Operations Coordinator - Zecure Gaming
The Wow
As a CRM Database Operations Coordinator, you will work with various stakeholders across our commercial department, reviewing their CRM campaign plans, and coming up with automated solutions to provide the best possible customer experience, while driving internal operational efficiencies.
You will:
- Regularly meet with commercial stakeholders to get an understanding of their campaign plans, and potential pain points with regards to data, automation, and operational inefficiencies.
- Work together with stakeholders to determine the data requirements of CRM campaign segmentation and automation and then execute on those plans maintaining a very high level of data accuracy and on-time delivery.
- Demonstrate good problem-solving skills when it comes to complex segmentation and conceptualisation of automated campaign journeys.
- Guide the stakeholders on how to best create automated user journeys with the tools available.
- Work on various tasks that demand their own approach, including quality assurance checks, while driving efficiency within the team.
- May be assigned to have on-call duty from time to time
- Degree in Statistics/Math/Computer Science or equivalent work experience
- Experience using Knime or similar SQL database marketing tools. (exposure to any other programming languages - HTML, JavaScript, XML are also desirable.)
- Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, and campaign management.
- Experience from the gaming industry
- Experience working with queue management software (Jira etc).
- Experience from working with tool integration via APIs
What’s in it for me?
You’ll get to work in a friendly and open-minded team, full of people willing to help and learn from you. Working across teams and departments will allow you to gain an understanding of all the different factors that make up the business. This means that your tasks will be varied and challenging in their own unique ways – there are no dull moments!
If you are an all-rounder, willing to put technical skills to work in order to design optimized customer life-cycle journeys for our customers, then this is the role for you!
Challenge accepted?From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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