CRM Country Lead (Gaming), Spain - Gambling jobs in Malta - December 2024

CRM Country Lead (Gaming), Spain

bet365 , Central Malta

Published on 23 Oct 2024

Expired on 18 Dec 2024


As a CRM Country Lead, you will be responsible for developing and implementing CRM strategies to drive customer engagement, retention, and loyalty within the Spanish market.

We are keen to welcome candidates for the role of CRM Country Lead based in our Malta office. You will be reporting to the CRM Manager (Gaming) and working closely with senior management to support the short- and long-term objectives of the department.

You will be able to operate independently but have a team player attitude and demonstrate a flexible and adaptable working style that responds quickly and efficiently under pressure.

Your primary focus will be on the strategic planning and execution of Gaming CRM initiatives within the Spanish market whilst optimising the customer journey, shaping the future of customer engagement, and enhancing the overall experience for customers.

This is the perfect opportunity for a self-starter who is comfortable with analysing data and learning complex systems. You will have a passion for Gaming and an understanding of customer lifecycles, including knowledge of the promotions that appeal to our customers.

Preferred Skills, Qualifications and Experience:

  • Extensive CRM experience in a senior/similar role (or within CX/Marketing).
  • Passion for the Gaming product and an understanding of CX strategies that appeal to, and drive engagement with, Gaming customers.
  • Excellent knowledge of CRM (CDPs/CEPs), project management and business intelligence platforms.
  • Outstanding analytical skills and comfortable using data and customer insights to drive results.
  • Strong knowledge of the iGaming industry and understanding of the main competitors, as well as experience in managing CRM and promotions across Gaming or Sportsbook.
  • Proven track record of delivering growth through promotion and retention strategies.
  • Experience with planning, project management, execution, and evaluation against target metrics.
  • Results-driven with the desire to test, re-evaluate, optimise, and test again.
  • Strong understanding of compliance and regulatory requirements, coupled with a commitment to upholding company values and advertising standards in all CRM activities.
  • Strong communicator and influencing skills with a proven track record of driving through winning recommendations.

Main Responsibilities:

  • Developing and implementing CRM and promotional strategies tailored to the company's values, vision, and the specific preferences of our customers.
  • Delegating campaign plans to CRM Coordinators; providing guidance, support, and training to ensure the successful execution of CRM initiatives.
  • Approving campaigns before they go live; ensuring they meet briefing specifications whilst being compliant with all applicable regulations and company standards.
  • Taking ownership of all campaign touchpoints; leading internal communications and ensuring adequate coverage from both CRM and supporting stakeholders.
  • Establishing and tracking KPIs to measure the success of the CRM campaigns and enhance customer experiences whilst continuously evaluating the effectiveness of the CRM strategy and adjusting it as necessary.
  • Overseeing the bonus budget and engagement KPIs for your territories, ensuring cost-effective implementation of campaigns is applied through data-driven learning.
  • Evaluating campaign’s performance through the support of CRM Analytics, including monitoring of customer data, behavioural patterns, and KPIs to identify opportunities for future optimisation and sharing insights with CRM Country Leads to ensure alignment with business objectives.
  • Presenting reports and territory insights to senior stakeholders that demonstrate a deep understanding of the CRM activities while outlining the impact of CRM campaigns, successes, challenges, and recommendations.
  • Championing the best ways of working with the customer data and customer execution platforms in your assigned territories; understanding the full functionalities and capabilities whilst keeping up-to-date with any innovation areas or new features on these platforms.
  • Conducting market research and gathering competitor insights to help identify opportunities to improve the customer experience and communication strategy through targeted, localised, and personalised campaigns across all customer channels.

By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy which can be found on the Company's website.


bet365:
bet365, one of the world's leading online gambling companies, is a driving force in the development of enterprise and Internet technology. Established by Denise Coates CBE in 2000, we have rapidly grown into a global operation employing over 9,000 people and delivering an unrivalled online experience to more than 100 million customers in 22 languages. Initially, we began by offering online Sports betting but with forward-thinking leadership, we chose to focus our attention on In-Play betting. The gamble paid off and enabled us to forge our market-leading position. In-Play has been fundamental to our success and remains the cornerstone of a business which, in 2017/18, saw £52.6 billion taken in Sports wagers with up to 2 million markets on-site at any one time. Our game-changing In-Play betting product and comprehensive sports live-streaming service covering 750,000 events a year are complemented by our offerings in Casino, Poker, Games, and Bingo. Innovation continues to be our lifeblood and we pride ourselves on the standards of customer service we deliver. Driven by a shared vision to be the best in our industry, a technology team of over 1,300 people works in-house to provide the technological advances that enable us to maintain our leadership position. Giving our teams the freedom to innovate is essential to our success. Our award-winning business has worked hard to cultivate a culture of creativity where good ideas and a techno-entrepreneurial attitude are encouraged and rewarded. Today we continue to push technological boundaries and break new ground in software innovation.


time
Full Time
Job Type
experience
Experienced (3 years +)
Experience Level
category
Gambling
Category
industry
iGaming & Casinos
Industry


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