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CRM Communications Customisation Manager
Excellent opportunity to join Betsson Group as our CRM Communications Customisation Manager.
The WowAs the CRM Communications Customisation Manager, you support internal email marketers to maximize value from the email marketing channel by providing innovative templates, custom solutions and best practices. Your expertise guides campaign teams how to output engaging, optimised email communications in an efficient and scalable way. In our continuous improvement culture, you look together for opportunities to further boost conversion rates. You champion excellence and innovation in email marketing.
A flavour of what you'll be doingKey Responsibilities
- Serve as the internal expert and support on advanced email creation, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.
- Train and empower coordinators, equipping them with the skills and tools to independently customise and optimise emails and landing pages.
- Drive innovation and excellence by leading advancements in email and landing page design, functionality, and scalability to stay ahead of the competition.
- Build scalable ESP setup and workflows that streamline and automate email operations, supporting the company’s growth and enhancing efficiency.
- Collaborate with design and campaign teams to create eye-catching, responsive, modular email templates.
- Configure email templates/modules in the ESP to enable a customisable and scalable setup.
- Implement new features using advanced coding techniques and third-party tools.
- Develop and maintain landing page templates, ensuring they meet regional and central team needs.
- Troubleshoot and resolve email and landing page issues, ensuring smooth operation.
- Document and track system changes for consistency and reference
- The ideal candidate should hold 2-3 years experience within a similar role
- Prior experience with Salesforce Marketing Cloud or any other ESP, and content management systems (CMS)
- Knowledge of AMPScript, SSJS, Javascript (Liquid, Handlebars is a plus)
- Good understanding of API and JSON
- Proficient in HTML/CSS coding (MJML is an asset)
- Comprehensive understanding of email design and development
- Prior experience with GitHub and Postman
You’ll get to work in a friendly and open-minded team, full of people willing to help and learn from you. Working across teams and departments will allow you to gain an understanding of all the different factors that make up the business. This means that your tasks will be varied and challenging in their own unique ways – there are no dull moments!
If you are an all-rounder, willing to put technical skills to work in order to design optimized customer life-cycle journeys for our customers, then this is the role for you!
🌍 Location:
Based at our vibrant headquarters in Malta, you'll enjoy a fantastic work environment and the opportunity to contribute to the success of a thriving iGaming company.
🛫 Relocation:
We offer excellent relocation support to make your transition to Malta smooth and enjoyable.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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