Business Development Manager / Brand Manager — Crypto Casino & iGaming

About the role

We're building a new crypto casino brand and looking for an experienced Business Development / Brand Manager to drive growth across acquisition, brand, and product. This is a hands-on, commercially driven role for someone who genuinely understands how crypto casino brands grow — what products convert, which acquisition channels deliver ROI, and how to position a brand to win in both regulated and grey markets.

You'll work autonomously, own outcomes end-to-end, and have a real say in shaping how the brand evolves.

What you'll be doing

• Developing and executing acquisition and growth strategies
• Identifying and scaling profitable traffic channels, partnerships, and affiliate opportunities
• Working closely with product and CRM teams on player lifecycle, retention, and monetization
• Analyzing player behavior, conversion funnels, and campaign performance to improve ROI
• Contributing to product positioning, promotions, bonus mechanics, and UX
• Building relationships with affiliates, streamers, influencers, and strategic partners
• Monitoring competitor activity, market trends, and emerging crypto casino products
• Defining KPIs, budgets, forecasts, and performance reporting
• Coordinating with internal teams: acquisition, VIP, payments, compliance, and operations

Must-have requirements

• Minimum 2+ years of experience in crypto casino / crypto betting industry
• Minimum 4+ years of experience in iGaming / online casino
• Strong understanding of player acquisition strategies across regulated and grey markets
• Proven track record scaling casino brands, products, or acquisition channels
• Experience working with Curaçao or offshore licensed operators
• Deep understanding of casino KPIs and monetization models
• Strong knowledge of which casino products, bonuses, UX flows, and retention mechanics perform
• Experience collaborating with affiliates, media buyers, CRM, VIP, and product teams
• Fluent English (written and spoken)

Technical & commercial skills

• Strong understanding of CPA / RevShare / Hybrid affiliate models, FTD, GGR, NGR, LTV, ROI and retention metrics, player acquisition funnels and conversion optimization, bonus abuse prevention, and the crypto payments ecosystem.
• Hands-on experience with Excel / Google Sheets (advanced), Tableau / Looker Studio / Power BI, and Google Analytics or similar.
• Working knowledge of SEO, PPC, social traffic, influencer marketing, tracking and attribution models, casino platform and game provider ecosystem. Sportsbook product knowledge is a plus.

Who we're looking for

• Commercially minded with strong business development instincts
• Deep understanding of the crypto gambling audience and where the market is heading
• Strong analytical and decision-making skills
• Entrepreneurial mindset — comfortable working independently and owning outcomes
• Highly proactive and results-oriented
• Strong communication and negotiation skills
• Leadership potential and ability to build teams over time

Nice to have

• Existing network of affiliates, streamers, or media buyers within crypto casino
• Experience launching or scaling a casino brand
• Experience with VIP programs and retention strategy
• Knowledge of LATAM, DACH, CIS, or Nordic iGaming markets
• Experience with influencer campaigns on Twitch, Kick, Telegram, YouTube, or X
• Understanding of compliance differences across regulated and grey markets
• Experience with gamification, loyalty systems, and crypto-native products

What we offer

• Fully remote work with flexible setup
• B2B contract
• Direct ownership of growth strategy and real autonomy in decision-making
• A chance to make measurable impact and shape the brand from an early stage
• Work alongside an experienced team in a fast-moving crypto casino environment