Head of CRM Operations (iGaming)

Xtech HR , Central Malta

Published on 05 May 2026

Expires in 14 hours (04 Jun 2026)


About the role

We are looking for a Head of CRM Operations to lead the promotional operations across our casino brands. You will manage a team of 6 specialists and report directly to the Head of Retention and Direction.

This is a senior leadership position at the heart of our marketing engine. You will own how promotional work gets organised, prioritised and delivered — primarily in service of Retention strategies (≈80%), with the remaining ≈20% supporting Affiliates and Social Media initiatives.

Who we're looking for

You are a CRM operator who thrives in a fast-moving casino environment, knows what good promo execution looks like, and can keep multiple stakeholders aligned without losing sight of deadlines or quality.

Must-haves

  • 7+ years of experience in CRM-related positions (experience across more than one company is a plus).
  • Fluent English (written and spoken). Fluent Polish is a plus.
  • Strong command of casino marketing, with a clear focus on retention, and a broad enough understanding of the wider industry to interpret and support requests coming from Affiliates and Social Media teams.
  • Proven ability to work under pressure — tight deadlines, live production issues, and parallel priorities are part of the job.

What you'll do

  • Plan and orchestrate the promo calendar. Collaborate on campaign planning and fit promotional work into the calendar based on business priorities, current workload and team capacity.
  • Be the nexus between CRM and the rest of the business. Receive promotional requests from non-CRM teams and distribute them across the executive CRM team in a structured way.
  • Advise on execution. Recommend the best course of action for new promos and new mechanics — propose a stronger approach when you see one.
  • Own delivery quality. Make sure the team ships high-quality work on the agreed deadlines.

What we offer

A senior role with real ownership, a tight team of experienced specialists, and a portfolio of established casino brands where your decisions will be visible in the numbers.

Interested? Send your CV and a short note on why this role fits you.


salary
€45,000 / year
Salary
time
Full Time
Job Type
experience
Middle Management
Experience Level
category
Gambling
Category
industry
iGaming & Casinos
Industry



Player Operations Specialist

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