Sportsbook CRM Manager

As a Sportsbook CRM Manager, you are responsible for planning and delivering CRM strategies across the brand, encouraging customer retention and customer loyalty within the market.

What You'll Do

• Responsible for optimizing cooperation between Marketing and CRM teams to create the best offers and campaigns for our sports customers suitable for local markets
• Responsible for the client’s sportsbook sites being updated and maintained through all channels
• Responsible for day-to-day CRM operation of the UK.
• Responsible for competitive bonus and incentive set-ups and monitoring their success towards customers
• Responsible for end-to-end monitoring of campaign execution & performance.
• Proactively look for Ad-Hoc sports campaign opportunities that help maximize the customer experience based on near real-time changes in customer situations.
• Monitoring and reporting on competitor behaviour in key markets in order to help stimulate and improve our own product and campaigns
• Assist in evaluating and improving new Sportsbook Product functionality and features
• Assist with promotional content, banner planning, newsletter and other promotional material
• Provide leadership and guidance in terms of best practices and being data-driven around our Sportsbook campaigns & marketing.
• Proactively suggest new investigations and analysis to drive growth and optimization of campaigns, marketing and the Sportsbook product
• Assist in improving our ability to target correct segments of clients with all campaigns in order to maximize profitability in a data-driven manner.
• Involvement in creating relevant marketing concepts and executing effective marketing campaigns to enhance the customer experience, maximize activity, to generate return on investment and increase customer lifetime value.
• Dedicated to growing a new UK-focused Sportsbook. And undertake any other task or responsibility as required by the Employer from time to time.

What We're Looking For

• Deep understanding of Sportsbook products and a passion for and knowledge of Sports – must. o Important UK-focused sports and tournaments with a specific focus on the Premier League.
• Experience with implementing and tracking campaign metrics across multiple channels, including email, direct mail, SMS, and Push – must.
• Experience in creating customer segmentations & new customer life cycles.
• Excellent project management, time management and problem-solving skills.
• Good working knowledge of HTML – must.
• Proficient user of Excel.
• Ability to understand multiple backend systems and how they work in sync.
• Ability to work on a tight deadline and under pressure.
• Strong initiative.
• Excellent written and verbal English level, additional native language skills are a significant advantage.
• Responsible, detail oriented, well organized, independent, able to learn quickly, multitasker, great interpersonal skills, team player.

Travel Expectations
None

Company Summary Aristocrat Interactive   

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB). 

About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen