Head of Acquisition Department

Job Summary:

The Head of Acquisition Department is responsible for driving player growth by developing innovative, data-driven marketing strategies that attract new users. This role requires a deep understanding of digital marketing channels, budget management, and performance analytics. The successful candidate will lead a cross-functional team, collaborate with external partners, and continuously optimize campaigns to achieve targeted acquisition goals.

Key Responsibilities:

• Strategy Development:

o Create and execute comprehensive acquisition strategies tailored to the gambling market.

o Define short- and long-term growth targets, aligning campaigns with overall business objectives.

• Campaign Management:

o Oversee the planning, execution, and optimization of multi-channel marketing campaigns (PPC, SEO, social media, affiliate networks, etc.).

o Monitor key performance indicators (KPIs) such as Cost Per Acquisition (CPA), conversion rates, and Return on Investment (ROI).

• Team Leadership & Collaboration:

o Lead and mentor the acquisition team, ensuring continuous skill development and effective performance management.

o Collaborate with creative, analytics, and product teams to ensure cohesive campaign execution.

• Vendor & Partnership Management:

o Negotiate and maintain relationships with affiliate partners, digital agencies, and other external vendors.

o Continuously scout for new partnership opportunities that align with the brand’s strategic goals.

• Data Analysis & Reporting:

o Leverage marketing analytics tools to extract insights, track campaign performance, and recommend optimization strategies.

o Prepare regular performance reports for senior management, highlighting successes and areas for improvement.

• Compliance & Best Practices:

o Ensure that all acquisition strategies adhere to industry regulations and ethical marketing practices.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Minimum of 7 years’ experience in digital marketing, with proven expertise in customer acquisition—preferably in the gambling or online entertainment sectors.

• Demonstrated ability to develop and manage large-scale, ROI-driven campaigns.

• Strong analytical skills, with proficiency in using analytics platforms (e.g., Google Analytics, marketing automation tools).

• Excellent leadership, communication, and negotiation skills.

Desired Skills:

• In-depth understanding of current digital marketing trends and technologies.

• Experience in budget management and vendor negotiations.

• Ability to thrive in a fast-paced, ever-evolving industry environment.