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About Mas Fina Ltd (Wella Professionals)
Mas Fina Ltd (Wella Professionals):
The company Joseph Brincat now known as MAS FINA Limited has been established for over 90 years. Over three quarters of a century of dedication to the beauty industry with the sole aim of distributing and promoting the Wella brand of hair care products. The company was the second agency in the world to be entrusted to be the sole representative of the interests of the German company WELLA AG in the Maltese Islands. With its second-and third-generation management team, Joseph Brincat Ltd during the last five years has diversified its business from the sole distributor of the range of WELLA products to include in its brand portfolio other world-renowned brands marketing not only hair care products but also skincare products. Today with the constant increase of new challenges and the highly competitive, saturated and limited market, the daily running of the business is a constant dare to remain market leader, a fact confirmed by an independent survey. Mas Fina’s main market activity is orientated towards the professional sector of the hairdressing and beauty industry. The company supports the setting up of new hair and beauty salons supplying every last piece of equipment and product, which is required for their day-to-day operation. Along with this the company also has an extensive product portfolio to satisfy the needs and requirements of the consumer market. The company has a commitment to the education sector of the industry. In view of this the company supports the professional hairdresser with constant presentations of the latest products and training in their proper use, especially when, today technology moves ahead at a very fast pace. The ability to recognize as early on as possible how the latest trends will affect hairdressing fashion and then interpret these trends to direct in the salon is of decisive importance to the success of the salon. For this reason, Joseph Brincat Ltd has made it it's business to invest and support the hairdresser objectively with seminars at the company’s own studio, during which the latest trends and hair techniques are presented. The company also takes an initiative to help establish hairdressers as artists and specialists in their trade by exposing them to international seminars, which are held in different parts of the world from time to time. Its dedication to education is also extended to those who wish to learn the trade in the most professional way. The Company School for hairdressing is committed to providing students with a solid educational foundation preparing them for a fulfilling career in the world of beauty
The company Joseph Brincat now known as MAS FINA Limited has been established for over 90 years. Over three quarters of a century of dedication to the beauty industry with the sole aim of distributing and promoting the Wella brand of hair care products. The company was the second agency in the world to be entrusted to be the sole representative of the interests of the German company WELLA AG in the Maltese Islands. With its second-and third-generation management team, Joseph Brincat Ltd during the last five years has diversified its business from the sole distributor of the range of WELLA products to include in its brand portfolio other world-renowned brands marketing not only hair care products but also skincare products. Today with the constant increase of new challenges and the highly competitive, saturated and limited market, the daily running of the business is a constant dare to remain market leader, a fact confirmed by an independent survey. Mas Fina’s main market activity is orientated towards the professional sector of the hairdressing and beauty industry. The company supports the setting up of new hair and beauty salons supplying every last piece of equipment and product, which is required for their day-to-day operation. Along with this the company also has an extensive product portfolio to satisfy the needs and requirements of the consumer market. The company has a commitment to the education sector of the industry. In view of this the company supports the professional hairdresser with constant presentations of the latest products and training in their proper use, especially when, today technology moves ahead at a very fast pace. The ability to recognize as early on as possible how the latest trends will affect hairdressing fashion and then interpret these trends to direct in the salon is of decisive importance to the success of the salon. For this reason, Joseph Brincat Ltd has made it it's business to invest and support the hairdresser objectively with seminars at the company’s own studio, during which the latest trends and hair techniques are presented. The company also takes an initiative to help establish hairdressers as artists and specialists in their trade by exposing them to international seminars, which are held in different parts of the world from time to time. Its dedication to education is also extended to those who wish to learn the trade in the most professional way. The Company School for hairdressing is committed to providing students with a solid educational foundation preparing them for a fulfilling career in the world of beauty
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