Country Manager - Greece

Betsson Group

Published on 03 Jul 2026

Expires in 29 days (02 Aug 2026)


You will have full responsibility for the Greek market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Greek market includes both online casino and sportsbook operations.
 

Responsibilities

  • Lead and develop best in class team of local experts and professionals 
  • Drive revenue growth through customer engagement 
  • You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Greek market 
  • Accountable for customer life cycle from acquisition to retention  
  • Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends 
  • Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys 
  • Optimise daily operations to improve quarterly performance and meet annual revenue targets 
  • Responsible that all executions are compliant in their market 
  • Follow closely the competition and industry/market trends 
     

Requirements

  •  Bachelor's degree in business, sales, or marketing 
  • More than 10 years’ experience in marketing or commercial positions  
  • At least 3 years of experience at a senior strategic level  
  • Direct experience working on Greek market 
  • Solid people management experience 
  • Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success 
  • Gaming retail experience will be considered an asset 
  • Excellent skills in communication, both verbally and in writing 
  • Excellent project management abilities in driving multiple initiatives at once 
  • Results orientated and strong analytical skills 
  • Proactive, driven and have a positive can-do attitude 
  • Energised by a rapidly changing environment and welcome the unexpected challenges 
     


What you will get

  • Working with a great team of people were teamwork, support and learning is our passion
  • Working within a dynamic and fast paced industry.
  • Competitive remuneration package and relocation support to Malta available.
  • Hybrid structure with the option to work remotely twice a week.
  • Healthcare plan.
  • Fabulous office and work environment in one of Malta’s prime locations.
  • On the job training by skilled people who have sound experience in the industry.
  • Multiple company events throughout the year, and fun team building events.
  • Dedicated time for training through online platforms.

 

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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta'​ Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group"​.

Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.

Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).


time
Full Time
Job Type
experience
Intermediate (1-3 years), Experienced (3 years +)
Experience Level
category
Technical Project Management
Category
industry
iGaming & Casinos
Industry



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