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Web Optimisation Engineer - Brand Experience
Our Brand Experience team is looking for a Web Optimisation Engineer to make a difference in our front end data tracking solutions. Brand Experience is responsible for improving our product offering and expanding our portfolio of brands and markets that we operate within. We are an international team with some of the best people in the industry! If you passionate about the latest technologies and can handle company-critical responsibilities, then this is the role for you!
The WowAs a Tracking Specialist, you will be responsible for administering and tracking configurations through Google Tag Manager and Google Analytics while offering central support to multiple stakeholders on-site / product development and marketing.
What are we looking forWe are looking for a person with strong JavaScript skills who also has a flair in behavioural data involving user sessions and cookies, preferably with experience in Google Tag Manager. Front-end QA knowledge is not required but will be considered as an asset!
A taster of what you will be involved withYou are the go-to person for all tag management and data tracking operations across our digital advertising and partner websites. This involves:
- Full ownership of Google Analytics and Google Tag Manager
- Creating and implementing advanced tagging and tracking across brands.
- Define, configure, administer, and operate GA to measure micro and macro conversions and behaviour tracking in all stages of the funnels.
- Support site optimization initiatives and implement data standardization practices.
- Collaborate effectively with web analysts, release engineers, test engineers, agile coaches and stakeholders to deliver great products (Web and Mobile/Native).
- Working closely with development and QA teams to handle data tracking setups for web releases ensuring data continuity and fluid data analysis.
- Good analytical and problem-solving skills.
- Working independently, without supervision, effectively prioritizes and handles multiple tasks and projects.
- Possess excellent English communication skills.
- Hands-on experience with JavaScript and/or other languages.
- Hands-on experience working with a data layer.
- Possess a degree in Computer Science or a similar technical area.
- At least 2 years of experience in a similar role or Front-End development.
- Experience with Tag Management solutions such as Google Tag Manager will be considered an asset.
- Experience with de-bugger solutions such as Google Tag Assistant will be considered an asset
- Experience with Web Analytics solutions such as Google Analytics, Firebase, etc. will be considered an asset.
- Experience with implementation and maintenance of third-party marketing pixels will be considered an asset.
- An attribution model knowledge would be an advantage.
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Challenge accepted?Click here to find out more on who we are looking for
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
