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Crypto Business Development Manager
Join Betsson Group as our new Crypto Business Development Manager and help drive growth across our crypto markets and brands. In this role, you’ll optimise the player journey, unlock new acquisition channels and shape the future of crypto gaming within a fast-paced, international environment.
The WowWe’re looking for a commercially driven Crypto Business Development Manager to help scale our presence across crypto markets and brands. In this role, you will turn strategy into action by driving user acquisition, optimising the crypto conversion journey from wallet to repeat play, and unlocking new growth channels tailored to crypto-native audiences. The Crypto Business Development Manager will support development and implementation of B2B and B2C plans across crypto markets and brands.
A taster of what you will be involved with:
- Support development and implementation of B2B and B2C plans, bringing strategy to life and support crypto business expansion, competitive positioning as well as user acquisition across crypto markets and brands.
- Optimize conversion funnels: wallet → deposit → first bet → repeat play.
- Drive performance-oriented marketing execution across affiliates, influencers, paid media, and partnerships.
- Collaborate with CRM on crypto-specific lifecycle campaigns (VIP, reloads, retention).
- Test and launch new acquisition channels relevant to crypto-native users.
- Act as commercial interface between Marketing, Product, Payments, Risk, and Compliance.
- Provide clear commercial input into: Crypto payments UX; Bonus mechanics and promotions; Product prioritization impacting revenue.
- Monitor industry trends, competitor activities, and regulatory developments to identify opportunities and risks.
- Minimum 2 years of experience in iGaming within a commercial and crypto/blockchain capacity.
- Proven ability to drive user acquisition and revenue.
- Strong understanding of crypto casino and sportsbook.
- Detailed oriented and dependable.
- Excellent communication and interpersonal skills in English.
- High level understanding of the crypto industry: cryptocurrencies, blockchains, wallets.
- Comfortable in ambiguity and early-stage scaling environments.
Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices – including 1,500 at our operational headquarters in Malta – every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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