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Senior Affiliate Manager
Job Description: Senior Affiliate Manager
Location: Malta
Position Overview:
As a Senior Affiliate Manager, you will play a critical role in managing and expanding our affiliate partnerships within the chosen market. Your primary focus will be on building robust relationships and collaborations, monitoring performance and traffic volumes, and handling non-performing affiliates to optimize traffic and revenue growth. We seek an individual with an analytical mindset who is social, flexible, and thrives in a fast-paced environment.
Key Responsibilities:
- Work with Betsson Group brands’ affiliate performance from a strategy and acquisition perspective.
- Develop and maintain relationships with key affiliate partners and networks.
- Monitor and analyse affiliate performance to measure affiliate effectiveness and work with managers to develop forecasts in line with budgets.
- Identify and cultivate top performers and develop incentive programs to reward key partners.
- Create monthly promotions and communications to affiliate marketers.
- Collaborate with the internal teams to continuously improve landing pages and overall marketing and merchandising campaigns through the affiliate network.
- Develop affiliate recruitment and affiliate program marketing campaigns.
- Implement strategies to increase quality and yield of affiliate partners.
- Work with the Marketing team to create go to market strategies with the aim of growing the affiliate business within the market.
- Represent Betsson Group affiliates at industry events and keep updated on industry trends.
- Participate in the hiring process of affiliate managers and provide these with training and coaching.
Requirements:
- Minimum 5 years experience in managing affiliate partnerships and performance.
- Experience within the online gaming industry is mandatory
- Strong analytical skills with the ability to interpret data and develop actionable strategies.
- Excellent interpersonal and communication skills.
- Ability to work flexibly and adapt to a fast-paced environment.
- Experience in developing and maintaining professional relationships.
- Familiarity with the latest industry trends and best practices.
Why Betsson Group?
Join a dynamic and innovative team committed to excellence. At Betsson Group, we offer a collaborative work environment, opportunities for growth, and a chance to be at the forefront of the affiliate marketing industry.
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From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).
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