Marketing Manager

We are seeking a dynamic and experienced Marketing Manager to join our team. With a diverse portfolio of entertainment venues and leisure offerings, Eden Leisure Group is at the forefront of delivering exceptional experiences to our customers. Reporting to the Chief Sales & Marketing Officer, you will be responsible for overseeing and executing comprehensive marketing strategies across various channels to promote our diverse range of products and services. You will play a key role in enhancing brand visibility, driving customer engagement, and contributing to the overall success of Eden Leisure Group. 

Key Responsibilities:

• Develop and implement strategic marketing plans aligned with business objectives and brand positioning.
• Collaborate with key stakeholders to understand market trends, customer insights, and competitive landscape.
• Manage and enhance the overall brand image and identity of Eden Leisure Group.
• Ensure brand consistency across all communication channels and marketing materials.
• Conceptualize, plan, and execute integrated marketing campaigns to drive awareness and traffic to our outlets and services.
• Manage the marketing team and ensure the creation of compelling content and visuals.
• Oversee digital marketing initiatives, including social media, email campaigns, and website management.
• Monitor and analyse digital marketing metrics to optimize performance.
• Coordinate marketing efforts to promote events hosted by the various brands of Eden Leisure Group.
• Work closely with event organizers and internal teams to ensure effective promotion and audience engagement.
• Build and maintain positive relationships with media outlets and influencers.
• Manage public relations activities, including press releases and media coverage.
• Develop and manage marketing budgets, ensuring cost-effectiveness and optimal resource allocation.

Qualifications, Experience and Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in a similar industry.
• Strong strategic thinking and planning skills.
• Experience in leading a team as well as being a hands-on leader.
• Ability to think creatively and innovatively.
• Ability to operate with multiple priorities and to work in a dynamic fast-paced environment.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.