Marketing Executive

This is a great opportunity to join a diverse and dynamic team. Malta Public Transport is now hiring a Marketing Executive to join the Sales Department. Be part of this motivated team and let’s strive for excellence together.

Key Responsibilities include but not limited to:

• Plan and execute all marketing efforts including SEO, CRM and database marketing, social media, signage and offline marketing and advertising.
• Liaise with the product owners to develop marketing and communication plans for individual products as well as advertising campaigns, and to ensure that these plans align with the Company’s marketing strategy. Develop agency briefs as and when required.
• Measure and report upon the performance of all marketing campaigns.
• Identify trends and insights and carry out tests (eg. A/B Tests) to continuously optimise spend and marketing ROI.
• Act as the single point of contact between the Company and its agencies and marketing suppliers.
• Manage the Company’s social media presence.
• Manage the Company’s website content.
• Coordinate the library of media assets including images and videos.

Requirements

• Bachelor’s degree in marketing or related field with preference for digital marketing.
• Three years experience in marketing with preference for digital marketing.
• Experience with leading SEO, CRM and database marketing, social media and display advertising campaigns.
• Experience with testing methods and analytical tools (eg. Google Analytics).
• Experience with setting up google Adwords and Meta Ads.
• Strong analytical and data-driven skills.
• Highly Creative
• Keeps up-to-date with the latest trends and practices in digital marketing.