Marketing Data Specialist

Our client is looking for a CVM Marketing Specialist to join their growing team,  forming part of the Customer Value Management team your responsibilities will include: 

• Working throughout all segments and products, using strong commercial acumen and data insight.
• Working closely with Products, Sales & Commercial, driving improvements across revenue & churn through Retention & Cross Sell campaigns. 
• Maximize the full base revenue by developing and affecting upsell/ cross-sell initiatives and retention strategies across segments
• Accountable for driving retention performance through all segments on both outbound campaigns and inbound channels, e.g telesales & digital channels.
• Work with stakeholders including Sales, Products, Care and operational teams to scope and deliver campaigns & initiatives that drive key KPI’s.
• Execute outbound calling campaigns and below the line marketing and communications campaigns (Email/SMS/App/Online) to customers in line with Customer Value Management (CVM) priorities and commercial objectives.
• Use customer analytics, test & learn, and measurement to continually report on and improve campaign performance.
• Recommend pricing improvements with the aim of improving revenues through upsells/ cross-sells and higher acquisition.

• Strong analytical skills
• Proficient in Excel
• Based in Malta

• Previous experience in commercial and/or CVM roles, preferably within telecoms
• Strong commercial insight and the ability to make good judgements and take quick decisions
• Marketing campaign management experience with emphasis on commercial outcomes